The Facebook Journalism Project: What it Means for PR Pros

Since the 2016 presidential election, Facebook has taken some real heat for the proliferation of fake news – frankly, that it wasn’t doing enough to stop it or acknowledging its damage and repercussions. I couldn’t help but agree – as a PR pro – it’s easy for me to separate reliable outlets, sources and journalists from garbage, but sadly, I’ve watched fake news spread like wildfire – even within my own personal network of family and friends. Last week, Facebook announced the Facebook Journalism Read more […]

How to Reach the Family “Chief Medical Officer”: 3 Takeaways from the Women’s Healthcare Innovation and Leadership Showcase

This week I had the privilege of attending the HBA’s second Women’s Healthcare Innovation and Leadership Showcase, which featured a number of industry leaders and practitioners focusing on how to chart the future of women’s healthcare. Women represent an important target market for healthcare companies since they are considered the CEOs/CMOs of the family unit; they are often taking care of children and/or elderly parents, and have significant influence within their families and the community Read more […]

Helping the Homeless Feels Selfish

A few weeks ago we issued a press release about how companies can be more profitable by giving time and money away to charity. In a few weeks, we’ll have the distinct pleasure of hosting a carnival for children and their families at the Jennie A. Clarke residence, a homeless shelter, in Harlem, for the third year in a row. The shelter is part of the Women in Need (WIN) program, that provides transitional housing and vital services to break the cycle of homelessness. Typically, our team plans Read more […]

CNN #AskACop – Lessons in Hashtag Disasters

Twitter has seen its fair share of marketing mishaps over the last year, from celebrities to executives to companies jumping the gun on the use of hashtags and tweet chats without putting much thought or preparation into them beforehand. Last week Topps Company’s #RockThatRock campaign received some backlash, and simultaneously we saw CNN create some controversy with their #AskACop hashtag, designed to create discussion between viewers and cops during its special, CNN Tonight‘s #CopsUnderFire. Instead Read more […]

Avoiding the Perils of Real-Time Marketing

The power of social media is, in part, the ability to capture and share information in real-time. For many brands this means using real-time marketing (RTM) tactics – on-the-fly participation in the events, topics, and ideas trending among target audiences online at a given moment– to make an impact and produce immediate results. The catch? It’s only effective if the content is contextually relevant, creative and timely. Some campaigns, like the Oreo dunk in the dark tweet, have shown that RTM Read more […]

Keeping Employees Motivated: A Checklist

Organizations often have the misconception that “one size fits all” when it comes to keeping their entire staff motivated. However, all employees, whether entry, mid or senior-level, require different tactics for staying motivated and feeling appreciated. No matter what the method of choice is, it’s critical that it drives the individual and shows concern for their staff. Just remember, everyone has one common goal: achieving success. That said, it’s imperative for an organization to take Read more […]

Executive Blunders, Reputation Recon: Real-World Crisis Communications

Q: What do Lockheed Martin, the CIA and Waffle House have in common? A: Their leaders have all made headlines thanks to personal scandals. For most people, mistakes in one’s personal life don’t have long-term business repercussions. For a high-profile executive on the other hand, every move may be monitored by employees, clients and the media. One mistake can significantly impact his (or her) reputation as well as the stability of the company. What would you do if your CEO had a public Read more […]

The Affect Team Weighs In: Media Manipulation, Fact Checking and HARO

Wednesday’s Forbes article had the PR industry buzzing about self-proclaimed media manipulator, Ryan Holiday. Ryan used the popular industry tool, HARO to secure media coverage for himself on topics that he was not qualified to comment on, ranging from office stories to record collections to winterizing boats. This resulted in his inclusion in high profile stories and publications, including The New York Times. Inevitably, the article sparked a debate about journalism in the digital age. Read more […]

Egregious Breach of PR ethics

It’s one of the Ten Commandments of PR: transparency. Apparently the Coghlan Consulting Group didn’t get the memo. Back in September the PR firm came under fire after the LA Times uncovered that Coghlan was affiliated with fake news site, News Hawks Review, and had been shamelessly promoting their client Central Basin Municipal Water District of California on the site. Coghlan has an agreement between Central Basin’s public affairs office which promises promotional stories “written in the Read more […]