Road to RSA 2017: Media to Watch, Big Trends & Hot Roundups

The road to RSA is always paved with good intentions — from the official media list teeming with hot press contacts, an incredible agenda with the industry’s most visible thought leaders, hot launch predictions, and the notion that the world’s leading security professionals will all come together and find solutions to the most important issues/challenges at hand in a new era of cyber warfare. With persistent and increasing cyber attacks and data breaches, to a new President and political power Read more […]

No News? No Problem. Here’s 5 Ways to Stand Out at Tech’s Biggest Conferences

The New Year is fast approaching, and with it comes the return of the industry’s biggest conferences and expos—CES (consumer tech; Las Vegas), RSA (security; San Francisco) and MWC (mobile; Barcelona) to name a few. While there may be no better place to rub elbows with top journalists, securing valuable press coverage can be challenging without the right media strategy. Many PR traditionalists believe that a compelling announcement or product/service launch during the event is the ticket Read more […]

Another Successful Year for PRSA’s Amazing Race!

Last week, PRSA’s 2015 Amazing Race took place in the heart of NYC and was a smash hit. Top PR teams from a variety of NYC-based companies met at McGettigan’s bar for an evening of competitive fun. The scavenger hunt kicked off at 5 PM, and each team set out to race around midtown utilizing their creative juices to snap photos with newscastors, celebrities, and iconic New York locations, as well as answer a variety of PR trivia questions and showcase their artistic ability in the drawing portion Read more […]

Communications Week Event Rewind: PRx, The Future of Public Relations & Media

So long Communications Week! For the unfamiliar, Communications Week was a week-long celebration of the public relations, communications and media industries consisting of events held at different locations around New York City and online. Tiffany Guarnaccia, CEO of Kite Hill PR, founded Communications Week and according to her, “We are living in a time where the lines have blurred between the public relations and media industries. Now is the time to focus on how media is being disrupted and how Read more […]

Successful On-site PR Support

How to be a Valuable Partner at a Conference with Your Client Whether you’re a seasoned conference veteran, or a new comer, industry events are hectic and unpredictable.  As a PR professional, the goal is always to give your client every opportunity to shine – whether it is in front of reporters in attendance, potential customers or industry peers. Having been a conference producer in the past, I have seen many PR professionals try varying strategies to achieve success on-site. Now that I’m Read more […]