The Facebook Journalism Project: What it Means for PR Pros

Since the 2016 presidential election, Facebook has taken some real heat for the proliferation of fake news – frankly, that it wasn’t doing enough to stop it or acknowledging its damage and repercussions. I couldn’t help but agree – as a PR pro – it’s easy for me to separate reliable outlets, sources and journalists from garbage, but sadly, I’ve watched fake news spread like wildfire – even within my own personal network of family and friends. Last week, Facebook announced the Facebook Journalism Read more […]

3 Ways to Keep Your Communications Plan Hot

With summer officially upon us, many companies tend to lay off the pedal when it comes to marketing and communications. It can be tough with a rotating schedule of vacations, holidays, and early release days to keep that marketing plan running at full throttle – but summer is actually one of the best times to engage your target audience. Just because customers or prospects are on vacation doesn’t mean they aren’t checking social media or reading the news. Here are three things you can do to Read more […]

Part 2 – FTC Advertising Guidelines: New Guidance on Wording and Placement of Disclosures

Last month, we reported on FTC’s clarification around its Guides Concerning the Use of Endorsements and Testimonials in Advertising. Through a set of FAQs, they provided new guidance on proper marketing procedures and techniques, including the purchasing and selling of fake “likes,” which we reported on previously. In addition, they also provided direction on what constitutes as clear and conspicuous disclosure of material connections. Here what you need to know:   Bloggers need Read more […]

Facebook Ventures Into Video Sharing – YouTube Beware?

Earlier this week during Facebook’s developer conference, F8, the social media platform unveiled its latest products, developer tools and announcements. It was a lot to take in – announcements spanned from spherical video to the platform’s new ad exchange, LiveRail. One thing is very clear, Facebook continues to move quickly and find new ways to generate profit while engaging its users.   From Affect’s perspective the announcement most relevant to our work and clients is that Facebook Read more […]

New Study Touts the Power of Email

Just when you thought that communication via email was becoming a relic of the past, a new report from McKinsey & Co. reveals that email is actually nearly 40 times more effective for reaching customers than Facebook and Twitter combined.  Likes, favorites and follows are great for engaging with your customers in real time, but email has remained the frontrunner for conversions. We’ve always seen the value in using email marketing to gain new customers and have recommended this for many Read more […]

PR Daily Shares Unknown Facebook Tips & Tricks – by Cara Friedman

Many Facebook users retreat to the site on a daily, if not hourly, basis. Spending so much time familiarizing yourself with a platform may lead you to believe that you know all there is to know about a network. We at Affect constantly check Facebook, and even we were surprised by some of its capabilities, like the one below: Facebook gives your fans the ability to “like” your page through text message. All you need to do is text “Like [insert your page username here]” to FBOOK (32665). Users Read more […]

Grow Your Social Media Impact

Social media is well past its infancy but it is still easy to get overwhelmed with the amount of options available. From blogs to social networking sites, podcasts to multimedia, the possibilities are endless. In order to optimize the results of social media efforts for your company, it is important to send the right messages, to the right audience, through the right channel. This can be challenging and requires continuous upkeep. As a social media and PR agency, Affect has helped develop and Read more […]

Crowdsourcing Disaster Recovery: #Sandy and Social Media

As PR professionals, we spend a lot of time thinking about and using social media to deliver our clients’ messages to key audiences. But as superstorm Sandy ravaged the east coast last week, social media served the much more important purpose of delivering critical information before, during and after the storm to the people who needed it – often to individuals and families without power whose smartphones became their lifelines. According to Twitter (cited in a report by the Pew Research Read more […]

Media Training 101: Lessons from the Campaign Trail

We’re nearing the end of the 2012 election season, and it’s been quite the race so far. From political scientists to journalists to the mom next door, everyone seems to have a different opinion on how well the candidates are representing themselves and getting their messages across. The last few presidential debates in particular have had traditional and social media abuzz: Were the candidates successful in remembering their media training lessons? Was Joe Biden’s incessant chuckling a tactic Read more […]

Social Media Behavior Is Starting to Shift

I love attending Social Media Week events and panels because they expose and engage their audiences to new thoughts and behaviors online. Last week The New York Times, “What Happens when Everything is Social” surpassed my expectations and shed some serious light on perceptions and shifts journalists are currently experiencing within social media. Shift #1: Only sharing with yourself? More and more people will start leveraging social media to share personal life events with only themselves. Read more […]