3 Ways to Keep Your Communications Plan Hot

With summer officially upon us, many companies tend to lay off the pedal when it comes to marketing and communications. It can be tough with a rotating schedule of vacations, holidays, and early release days to keep that marketing plan running at full throttle – but summer is actually one of the best times to engage your target audience. Just because customers or prospects are on vacation doesn’t mean they aren’t checking social media or reading the news. Here are three things you can do to Read more […]

How I Got the Hit

Publication: U.S. News and World Report Article: Justin Bieber’s Arrest: Addicted to Wealth and Power? Client: Caron Treatment Centers Goal: The goal of the pitch was to dig deeper into Justin Bieber’s recent actions to offer commentary from our client Caron Treatment Centers, which is a nationally recognized nonprofit provider of drug and alcohol addiction treatment. The angle we wanted to take with this pitch was how Justin Bieber’s latest actions may have been caused by something other Read more […]

How I Got the Hit

The Hit: Publication: Direct Marketing News Article: (In)direct Response Client: Rebecca Tann, VP of Marketing, Regus Goal: The goal of the campaign was to establish our client, Rebecca Tann, as a thought-leader in the marketing and advertising vertical. We aimed to accomplish this through proactive media relations with trade and top-tier industry publications, thought-leadership speaking opportunities and social media recognition. Strategy & Tactics: I came across a media Read more […]