Breaking Through the Political Noise

Not too long ago, I had a conversation with a reporter who writes for CNET, on the topic of politics. Now, I know what you’re thinking – it’s in bad taste to discuss your political point of view with colleagues and acquaintances. However, this conversation did not involve whether or not I agreed with the values of our new President, but the fact that it seems like every reporter has become a political journalist, no matter the industry they cover! It’s hard to avoid the political elephant Read more […]

Has PR Writing Become the Death Knell of Bylines?

Earlier today I came across this TechCrunch article: Rethinking contributors on TechCrunch, stating that the publication is changing the way it accepts contributed content. Moving forward, there will be no more pitching – industry experts hoping to place a byline article will need to be invited. When explaining its reasoning for the shift, the company notes: “Independent writers and respected industry investors and entrepreneurs have given us great (and insanely popular from a traffic standpoint) Read more […]

Road to RSA 2017: Media to Watch, Big Trends & Hot Roundups

The road to RSA is always paved with good intentions — from the official media list teeming with hot press contacts, an incredible agenda with the industry’s most visible thought leaders, hot launch predictions, and the notion that the world’s leading security professionals will all come together and find solutions to the most important issues/challenges at hand in a new era of cyber warfare. With persistent and increasing cyber attacks and data breaches, to a new President and political power Read more […]

The Facebook Journalism Project: What it Means for PR Pros

Since the 2016 presidential election, Facebook has taken some real heat for the proliferation of fake news – frankly, that it wasn’t doing enough to stop it or acknowledging its damage and repercussions. I couldn’t help but agree – as a PR pro – it’s easy for me to separate reliable outlets, sources and journalists from garbage, but sadly, I’ve watched fake news spread like wildfire – even within my own personal network of family and friends. Last week, Facebook announced the Facebook Journalism Read more […]

The Reporter Said “Yes,” Now What?

It’s exhilarating – getting that coveted “Yes, let’s learn more” response from a reporter you’ve spent time researching, crafting the perfect pitch to and diligently following up with. While it may seem that getting the “Yes” is the ultimate end goal, the reality is that the real work has just begun. The same care and effort put into hooking the reporter must now go into coordinating the opportunity and landing the coverage. Here are some key tips to follow to ensure you get the best results. Communicate Read more […]

Pitching Reporters on Social Media – What Works & What Doesn’t

Last week, we attended a PRSA event, “Meet the Media: How Journalists Use Social Media for News and Sources,” and heard from a great panel of journalists including: Galina Espinoza – senior director, strategic content, NBC News (moderator) Michael Roston – senior staff editor, The New York Times Paula Rizzo – senior health producer, Fox News Kaitlin Ahern – editor, Parents.com Lindsay Goldwert – freelancer, Fast Company, The Daily News, Marketwatch, Glamour, ABCNews.com Read more […]

Collaborating with Bloggers – Effectively and Ethically

One of the most powerful ways to engage any target audience is by partnering with a blogger. Whether you’re looking to reach a large amount of consumers or a passionate niche of enthusiasts, there’s likely the perfect blog out there, willing and able to help deliver your message to their audience of loyal readers. While partnering with a blogger may provide unquestionable advantages – especially in regards to reach and credibility – it’s important to ensure you engage with bloggers effectively Read more […]

Quality Advice from Top Tech Journalists: Part 3

Welcome back for part 3! If you missed part 1 with Jason Perlow of ZDNet, or part 2 with Martin Bryant of The Next Web, click to view the blog posts. The third and final panelist for the A Tech PR Trifecta webinar hosted by PRSA was Mark Sullivan, senior writer at Fast Company. He covers hardware and software products of large platform companies like Apple, Google, Microsoft, and Samsung. Prior to Fast Company, he wrote for VentureBeat, Light Reading, CNET, Wired, and PCWorld. About Fast Read more […]

Quality Advice From Top Tech Journalists: Part 1

Public relations professionals new and old are taught in their careers the golden rules for how to treat the media: research their backgrounds, always email pitches, don’t blow up their inboxes, follow up sparingly – the list goes on… But has anyone actually gotten the chance to ask journalists what they want from the PR pros? On January 28, PRSA held the webinar, A Tech PR Trifecta, hosted by Affect President, Sandra Fathi, to figure this out. The webinar featured three technology journalists Read more […]

Taking a Page from Security Story Hijacking

This week, Affect VP Katie Creaser and I had the pleasure of attending an event hosted by our friends at LIFARS, a NYC-based cybersecurity and digital forensics firm. The event focused on cyber espionage and Advanced Persistent Threats (APTs), with speakers from well-known security software and hardware companies discussing the threat landscape and strategies to keep companies safe. The security space is white-hot in the news, due in large part to the steady surge of data breaches, confirmed Read more […]