Affect Appoints Melissa Baratta Healthcare Practice Lead

Today we’re happy to announce Melissa Baratta, Senior Vice President, will lead Affect’s healthcare practice. Melissa joined the Affect team four years ago and has an extensive background working with healthcare companies to raise their brand profiles and position them as thought leaders. She has managed PR programs for large organizations such as GlaxoSmithKline Oncology to local health providers like Axon Health Associates. She has led PR and marketing programs for healthcare providers, Read more […]

Tech Media Watch: It’s All About the Airwaves

  Back in March, I profiled a handful of new(er) columns, podcasts and people that were taking technology reporting to the next level. Roughly six months later, those outposts are thriving, and yet, the media landscape continues to evolve at a steady clip. Many media outlets are doubling down on the popular podcast format, while others are experimenting with social media platforms and video as a way to reach new audiences. Without further ado, here’s the latest batch you should know about: Bloomberg Read more […]

Hey Healthcare Brands – Want to Know a Secret (about Storytelling)?

Today’s PR pros face a target audience that is over-stimulated, disengaged and distracted. Brands, particularly in the crowded healthcare market, are challenged to connect with customers in a meaningful way. Every brand faces a unique set of challenges in crafting and maintaining its share of voice. While established brands must strive to maintain their voice in the midst of an evolving marketplace splintered by start-ups, those same start-ups are faced with a “David vs. Goliath” situation Read more […]

Spotlight on Security Technology: Getting the Media’s Attention

Data breaches, DDoS attacks, ransomware, malware, botnets and more – not a day goes by without one of these cybersecurity threats splashed across the front page of the news. Organizations of all types and sizes including Yahoo, LinkedIn and even the Democratic National Committee have fallen victim to hackers. As a result, the security and technology media landscape has become one of the most competitive, with reporters battling to be the first to break the news of the latest attack and industry Read more […]

Meet the Tech Media Recap

Last week we organized and hosted a “Meet the Tech Media” event with PRSA NY. Moderated by Affect VP Katie Creaser, we had an excellent panel of journalists including: Jeff John Roberts – Law & Tech Reporter, Fortune Marc Ferranti – Editor in Chief, IDG News Service Shira Ovide – Technology Columnist, Bloomberg Gadfly Nicholas Deleon – Consumer Technology Editor, Vice Media’s Motherboard Cale Weissman – Reporter, Fast Company The panelists discussed their Read more […]

PR Considerations from Apple’s “Boring” Product Launch

In the B2B technology space, we see companies all the time that face the same problem: how can they generate greater awareness and demand in the market when they only have a single product or a limited amount of offerings? For these companies, it may take years to develop new products, and the build up to get there via point solutions or update releases is lackluster at best for journalists. The ability to get around this challenge successfully requires a sound, multi-faceted PR strategy that goes Read more […]

Spotlight on HR Tech: 5 Things Reporters Want from You Today

The HR tech industry is growing quickly. Human resources executives are now sitting at the C-suite table, and are in need of solutions to help them better understand their employees’ behaviors, staffing trends and employee costs – and the tech sector has responded with fantastic tools to do all of these things in more. While HR tech companies are delivering useful, important solutions, many of them are still having a hard time cracking the media – and they need to do so in order to get visibility Read more […]

Rio Olympics – A Lesson in Brand Management

“There is no professional or personal anymore. There’s simply your brand. Everything you do affects your brand, and it’s up to you to determine whether your brand is affected positively or negatively. That’s it. Anyone who tells you otherwise is wrong.” – Peter Shankman Brand reputation, whether for an organization or an individual, is everything and most brands are likely to experience reputational issues with varying degrees of seriousness at some point. Brand reputation is also Read more […]

Meet Affect @ Ragan’s Visual Communications Conference at Cisco, September 21-23

Content marketing is getting harder everyday. Comms pros are challenged to create creative, exciting content to stand out from the competition – while dealing with consumers’ shortening attention spans and a heavier reliance on mobile phones. Most brands understand that visuals need to be a part of their content marketing strategy – but don’t know where to start or how to make sure that they achieve ROI for their efforts. Join Affect at Ragan’s Visual Communications Conference at Cisco headquarters Read more […]

A Crash Course in Plagiarism

It’s been an eventful week in the news as the presidential election heats up. At Affect, Melania Trump’s speech on Tuesday night inspired some lively coffee talk about plagiarism. Regardless of how you feel about the speech – it’s critical for communications experts to understand what counts as plagiarism and how to avoid it. Here are three of the most common ways to get in trouble: Your Idea Isn’t Actually Yours: In this case, you’ve read about a concept or idea and would like to Read more […]