Key Takeaways: PRSA-NY’s Crack the Media Code; Crush It On Air

A few weeks ago, I attended PRSA-NY’s event “Crack the Media, Craft Your Pitch, Crush It On Air,” with two media professionals, Paula Rizzo, Senior Producer for Fox News, and former Martha Stewart magazine editor, Terri Trespicio, who offered the inside scoop on what attracts reporters’ attention and gets your story on-air. Here are my top takeaways: Nail the pitch- pitch like a producer. Always ask yourself: “Why do I care?” “Why does my audience care? “Why now?” Read more […]

Affect Talks Internship and Entrepreneurship to PRSSA FIT

One of the most rewarding experiences for any professional is to mentor and help prospective candidates find his or her calling in the real world. In mid-November, Affect visited the PRSSA chapter of the Fashion Institute of Technology to do just that. In this interactive session, Sandra Fathi, President at Affect, spoke to a group of 30 budding professionals about the PR industry and what they can expect in the real world. The vivid discussion also touched on the process involved with creating Read more […]

Choosing Your Company’s Spokesperson: Don’t Put All your Eggs in One Basket

There has been a lot of uproar in the news recently regarding brand spokespeople gone wrong, from Subway spokesman Jared Fogel’s indictment on criminal charges to other major cases over the past decade. For example, you might remember Kellogg’s dropping Michael Phelps for smoking marijuana, or Smithfield Foods and The Food Network dropping Paula Deen for publicly vocalizing racist slurs. With these instances in mind, it seems that the margin of human error is high risk and brands should be cautious Read more […]

A How-To PR Guide for Navigating RSA

The internationally renowned RSA Conference is considered the world’s largest information security event, attracting nearly 30,000 attendees every year and featuring everyone from major industry players to startups. The content that comes out of RSA is more valuable and attainable than ever before, given today’s evolving cyber threat landscape in our digitally connected world. This year the conference is making its way over to San Francisco on April 20th. From a PR perspective, one of the Read more […]

6 Steps to the Perfect Elevator Pitch

Whether you’re a large, well-branded enterprise or a small start-up, having a well crafted, easy to understand elevator pitch is crucial to hooking reporters or new customer leads. If you can’t explain what the company does in 2-3 sentences, chances are you’ll lose your audience’s interest before you get to the important stuff. There are a couple of mistakes I commonly see with new elevator pitches: – Trying to cram too much information into the pitch, so the main point gets lost – Talking Read more […]

Affect President Explains the Executive Apology in PR News

Here’s a brief excerpt from Sandra Fathi’s article in PR News… Whether they run a company of five or 500, what keeps most CEOs up at night is fear that a problem will become a crisis or already is. It doesn’t matter if the issue of the day is a single error or a national one, to mitigate a full-blown crisis, corporate executives must have a well thought out communications plan, and part of that plan should focus on how to react when a mistake occurs. Even the most seasoned executive can rely Read more […]

Four Tips on How to Secure Speaking and Awards Engagements

One of the toughest feats for a PR professional is securing speaking and awards engagements, and I’ll tell you why.  Submitting an executive for consideration at an industry event or for an industry-recognized award requires mastering a delicate balance between relationship building, strong content, being aware of trends and industry conversations around the particular topic you’re proposing, and most importantly – standing out amongst the crowd. The following are four tips on how to successfully Read more […]

What Didn’t We Do? Tales of a Busy Affect February 2013

Here at Affect, it’s been another busy month filled with everything from tradeshows, to press releases, to media briefings and contests. When I took a look back at the month, I couldn’t help but ask: what DIDN’T we do at Affect in February? Indulge me on a little sample of a few of the things we accomplished as an agency last month: Hosted two Social Media Week events Pitched our mobile & security clients for on-site briefings at both Mobile World Congress and RSA Attended the hugely successful Read more […]

Executive Blunders, Reputation Recon: Real-World Crisis Communications

Q: What do Lockheed Martin, the CIA and Waffle House have in common? A: Their leaders have all made headlines thanks to personal scandals. For most people, mistakes in one’s personal life don’t have long-term business repercussions. For a high-profile executive on the other hand, every move may be monitored by employees, clients and the media. One mistake can significantly impact his (or her) reputation as well as the stability of the company. What would you do if your CEO had a public Read more […]

Media Training 101: Lessons from the Campaign Trail

We’re nearing the end of the 2012 election season, and it’s been quite the race so far. From political scientists to journalists to the mom next door, everyone seems to have a different opinion on how well the candidates are representing themselves and getting their messages across. The last few presidential debates in particular have had traditional and social media abuzz: Were the candidates successful in remembering their media training lessons? Was Joe Biden’s incessant chuckling a tactic Read more […]