Media Training 101: Lessons from the Campaign Trail

We’re nearing the end of the 2012 election season, and it’s been quite the race so far. From political scientists to journalists to the mom next door, everyone seems to have a different opinion on how well the candidates are representing themselves and getting their messages across. The last few presidential debates in particular have had traditional and social media abuzz: Were the candidates successful in remembering their media training lessons? Was Joe Biden’s incessant chuckling a tactic Read more […]

What President Obama Can Teach Us About PR, Public Speaking & Media Training

When we sat down to watch President Obama last night in his speech on the American Jobs Act, my husband and I knew that we had different views on his politics, but we both agree that he is an outstanding orator. President Obama is undoubtedly one of the best speakers that has graced the White House in decades. Regardless of your views on the content of his speech, there is no doubt that he captures the attention of his audience, that he is a dynamic and charismatic speaker and that he knows how to Read more […]