Five Steps to Spring Clean Your Marketing Plan

It’s mid-April. The sun is shining, the air is warmer – it’s time for iced coffee, lighter jackets and a good airing out of the home and office after being cooped up all winter. It’s also a good time to take a look at your marketing plan to see how it’s going so far in 2015. Dust off any cobwebs, add some shine and generally give it a good cleaning before we enter the summer months when half your team (and clients/customers) go out on vacation. Here are five ways to refresh your marketing Read more […]

Facebook Ventures Into Video Sharing – YouTube Beware?

Earlier this week during Facebook’s developer conference, F8, the social media platform unveiled its latest products, developer tools and announcements. It was a lot to take in – announcements spanned from spherical video to the platform’s new ad exchange, LiveRail. One thing is very clear, Facebook continues to move quickly and find new ways to generate profit while engaging its users.   From Affect’s perspective the announcement most relevant to our work and clients is that Facebook Read more […]

How to Reach the Family “Chief Medical Officer”: 3 Takeaways from the Women’s Healthcare Innovation and Leadership Showcase

This week I had the privilege of attending the HBA’s second Women’s Healthcare Innovation and Leadership Showcase, which featured a number of industry leaders and practitioners focusing on how to chart the future of women’s healthcare. Women represent an important target market for healthcare companies since they are considered the CEOs/CMOs of the family unit; they are often taking care of children and/or elderly parents, and have significant influence within their families and the community Read more […]

White House & #SOTU: Lessons in Social Media Strategy

President Obama departed from tradition in the State of the Union (SOTU) address last week and set precedence by releasing a copy his speech via social media before he even stepped onto the House floor to address Congress. In a strategic ploy of using social media to not only inform the public but also cause a surge in publicity for the President’s proposals, the Administration generated 2.6 million tweets with the hashtag #SOTU – a 52.9% increase from last year when Twitter logged in 1.7 Read more […]

Technology Trends Set to Disrupt 2015

As our digital world continues to change and evolve at breakneck speeds, companies and brands need to be aware of the latest trends that could impact their businesses. The keyword here is “aware.” Just because something is a trend, doesn’t mean it is here to stay. By its very definition, a trend can be “a general direction in which something is developing or changing” or just “a fashion.” So how do companies determine which trends they should take seriously or will just be a flash in Read more […]