Key Takeaways: PRSA-NY’s Crack the Media Code; Crush It On Air

A few weeks ago, I attended PRSA-NY’s event “Crack the Media, Craft Your Pitch, Crush It On Air,” with two media professionals, Paula Rizzo, Senior Producer for Fox News, and former Martha Stewart magazine editor, Terri Trespicio, who offered the inside scoop on what attracts reporters’ attention and gets your story on-air. Here are my top takeaways: Nail the pitch- pitch like a producer. Always ask yourself: “Why do I care?” “Why does my audience care? “Why now?” Read more […]


Earlier this week, we made an exciting announcement about our partnership with video New York-based production company Landline TV! Landline specializes in viral comedy and in recent years has quickly become a top source for humor on the web. The company has released hundreds of shorts both independently and for partners such as College Humor, AOL and MSN. We have had the pleasure of working with Landline on several viral video campaigns, including an award-winning series for Regus, Absolute Read more […]

The Spokesperson Refresher Course: How to Avoid a Media Blunder

Each interaction a company has with the media is an investment and an opportunity to strategically position a brand to its stakeholders, prospects, competitors and industry as a whole. However, it is also important for businesses to realize that, at the end of the day, opening up your company’s doors to the media can also be a risk. We’ve all seen that dreadful interview in which the spokesperson gets his or her company into hot water with just one misguided word or comment. And with the viral Read more […]

Writers Guild of America Needs to Change or Face Extinction

In yesterday’s NYTimes, there was an article on the upcoming ABC show ‘In the Motherhood’ starring Cheryl Hines, Megan Mullally, and Jessica St. Clair.  The show began as a Web video series that drew in millions of viewers over the last two years. What made the show particularly unique, was that viewers sent in real-life stories via an Internet forum and their stories could become inspiriation for the webisodes. Unfortunately, this participatory storytelling element of the show “was quashed by the Read more […]