3 Ways to Keep Your Communications Plan Hot

With summer officially upon us, many companies tend to lay off the pedal when it comes to marketing and communications. It can be tough with a rotating schedule of vacations, holidays, and early release days to keep that marketing plan running at full throttle – but summer is actually one of the best times to engage your target audience. Just because customers or prospects are on vacation doesn’t mean they aren’t checking social media or reading the news. Here are three things you can do to Read more […]

Part 2 – FTC Advertising Guidelines: New Guidance on Wording and Placement of Disclosures

Last month, we reported on FTC’s clarification around its Guides Concerning the Use of Endorsements and Testimonials in Advertising. Through a set of FAQs, they provided new guidance on proper marketing procedures and techniques, including the purchasing and selling of fake “likes,” which we reported on previously. In addition, they also provided direction on what constitutes as clear and conspicuous disclosure of material connections. Here what you need to know:   Bloggers need Read more […]

Twitter Changing DM Length Policies – What You Should Know

Recently, the Twitter Development Team announced that it is changing how the messaging system works and will now allow Direct Messages (DMs) to be over 140 characters. Previously, if a follower wanted to send a Direct Message (DM) to your company’s Twitter handle that was over 140 characters, the user would have to send multiple messages or send a short message requesting to move the conversation to a different platform, such as email or phone. Twitter is removing the 140 character limit from Direct Read more […]

CNN #AskACop – Lessons in Hashtag Disasters

Twitter has seen its fair share of marketing mishaps over the last year, from celebrities to executives to companies jumping the gun on the use of hashtags and tweet chats without putting much thought or preparation into them beforehand. Last week Topps Company’s #RockThatRock campaign received some backlash, and simultaneously we saw CNN create some controversy with their #AskACop hashtag, designed to create discussion between viewers and cops during its special, CNN Tonight‘s #CopsUnderFire. Instead Read more […]

A Simple Guide to Twitter Analytics for PR Pros

A few weeks ago, Twitter opened up it’s analytics dashboard to everyone – making measurement a whole lot easier for content marketers. Twitter Analytics is a free tool that eliminates some of the guesswork and excruciating manual data analysis from measuring ROI for the platform. The dashboard gives you insight into how your Twitter content is performing, who your audience actually is and how much engagement you’ve generated. In short – it can help you determine whether you’ve reached Twitter Read more […]

Tweets Gone Wrong: 4 Reminders to Keep Your Feed Criticism-Free

Social media crises are nothing new, but over the last year we saw more than a handful of Twitter blunders with companies like Home Depot, celebrities like Dr. Phil and even several top tier media outlets posting insensitive or offensive tweets. While one could argue that every person should aim to be diplomatic on social media, as PR executives we are even under more scrutiny to ensure our communications are appropriate. Here are four things every communicator should keep in mind before sending Read more […]

New Study Touts the Power of Email

Just when you thought that communication via email was becoming a relic of the past, a new report from McKinsey & Co. reveals that email is actually nearly 40 times more effective for reaching customers than Facebook and Twitter combined.  Likes, favorites and follows are great for engaging with your customers in real time, but email has remained the frontrunner for conversions. We’ve always seen the value in using email marketing to gain new customers and have recommended this for many Read more […]

Hashtag Gone Wild: How JPMorgan Chase’s Twitter Chat Went Awry #askJPM

Recently, JPMorgan Chase (@jpmorgan) had to shut down a Twitter chat using the ill-fated hashtag #AskJPM. No, not because no one asked good questions (or the radio silence that most PR people fear), but instead, because the questions asked of James B. Lee Jr., vice chairman and top deal maker, were hostile, offensive and inciting a full-on brand attack. Articles in the NYTimes, Huffington Post, and others document some of the antics, but I’d like to focus on how this could have been prevented, anticipated, Read more […]

Grow Your Social Media Impact

Social media is well past its infancy but it is still easy to get overwhelmed with the amount of options available. From blogs to social networking sites, podcasts to multimedia, the possibilities are endless. In order to optimize the results of social media efforts for your company, it is important to send the right messages, to the right audience, through the right channel. This can be challenging and requires continuous upkeep. As a social media and PR agency, Affect has helped develop and Read more […]

Crowdsourcing Disaster Recovery: #Sandy and Social Media

As PR professionals, we spend a lot of time thinking about and using social media to deliver our clients’ messages to key audiences. But as superstorm Sandy ravaged the east coast last week, social media served the much more important purpose of delivering critical information before, during and after the storm to the people who needed it – often to individuals and families without power whose smartphones became their lifelines. According to Twitter (cited in a report by the Pew Research Read more […]