Affect

Charitable Giving in the Holiday Season

By Lulu Li | On December 23, 2015

At Affect, we care about supporting our local community through a variety of charitable organizations and activities. For our team, it also provides an opportunity to connect with the community in which we live and work, and to make a difference. This year, we participated in three unique initiatives:

New York Cares Winter Wishes

This gift-giving program serves over 42,000 underprivileged children and families in NYC, who may not get holiday gifts due to financial constraints. The Affect team loves receiving their hand crafted holiday letters that let us know what they want most this year. The team then has a fun time selecting just the right present, and when the items arrive, hosts a wrapping party to get them all prepared for gifting.

For more information, see here.

One Book at a Time Program

Through the One Book at a Time Program, the team partners with a New York City elementary school (this year PS360) to donate books that help promote reading. To make the process even more personal, each employee is paired up with a student pen pal for the entirety of the program. Through these letters, our team members help the kids become more excited about reading and trade fun stories about their favorite pastimes, holidays, subjects in school and more.

For more information, see here.

New York Cares Coat Drive

The coat drive strives to help the thousands of New Yorkers who are in need of heavy coats for the winter season. At Affect, we fundraise among our employees while also extending the opportunity for clients and other companies in the building to participate.

For more information, see here.

These experiences enable our team to give back and remember those who are in need this season. Seeing the how happy the children are with their new books and gifts help to lifts our spirits as we are able to spread some warm holiday cheer.

Lulu Li

Lulu is a Senior Account Executive at Affect, where she brings deep experience in high-tech and entrepreneurial PR as well as expertise in conference and award program production. Lulu works closely with clients to generate and achieve business goals, specifically in the areas of content development and media relations. Lulu joined Affect from Boston-based fama PR, where she contributed to the media relations and thought leadership programs for a diverse group of clients including those with specialties in software data storage, personalized email marketing and analytics, digital retail media and interactive consumer technologies.