Affect

Charity Involvement Improves Employee and Client Satisfaction at For-Profit Companies

By Lulu Li | On March 9, 2015

For-profit businesses prioritize – and rightfully so – achieving business goals and objectives by putting money into activities like marketing and product development. However, despite corporate success and the financial benefits that come along with it, employees may not always feel a level of satisfaction that “feeds the soul.” Corporate philanthropy is a very effective way to improve employee morale, increase productivity and build a loyal workforce. It also has the added bonus of strengthening and empowering company stakeholders.

In a recent press release, Affect shares three best practices to keep in mind when developing a charitable giving program:

  1. Give More Than Money
  2. Choose Your Charity Wisely, or Don’t Choose at All
  3. Create Opportunities for Employee and Customers

For full details on these three guidelines, view the full release here.

Lulu Li

Lulu is a Senior Account Executive at Affect, where she brings deep experience in high-tech and entrepreneurial PR as well as expertise in conference and award program production. Lulu works closely with clients to generate and achieve business goals, specifically in the areas of content development and media relations. Lulu joined Affect from Boston-based fama PR, where she contributed to the media relations and thought leadership programs for a diverse group of clients including those with specialties in software data storage, personalized email marketing and analytics, digital retail media and interactive consumer technologies.