Crisis Management in the Social Media Age
By Affect Team | On February 27, 2014
Social media has changed the way that brands share information, build relationships and connect with their customers. This has broken down the traditional barriers to reaching customers and instead companies have the ability to interact more freely and directly with them. Conversely when issues arise, companies become more susceptible to the potential damage to a brand that can happen online.
Most companies have crisis communications plans in place. However, many don’t take social media into account. It’s imperative to consider the impact of social media on the development and timeline of crises as well as the types of crises that are indicative of the social media environment. For best practices on how to integrate social media into your crisis communications strategy, download our whitepaper here.