Public Relations

Data-Driven Headlines

By Affect Team | On February 12, 2014

Like it or not, big data has taken over all facets of our professional and private lives. Every industry sector has seen and embraced the power of data to aid in decision-making and validate strategies.

Our Guide to Using Data to Drive Media Coverage


If you’re a PR professional you may be asking how you can harness this data to generate results for your clients – a tough question since its value can be elusive and headlines can come without big data.

Our team looked at different types of data (i.e. proprietary, commissioned and curated) and has shared how to leverage it for driving media coverage and increasing your client organization’s share of voice.

Want to know more? Download the whitepaper here.

Affect Team

As VP of HR & Operations, Regina Pyne is responsible for running the day-to-day operations at Affect, including finding ways to make the company more productive through its business operations and human resource management. She also handles recruiting for the agency; creating and implementing policies; staff development and management; benefits and contract management and operations management. Before transitioning to her role in HR and Operations, Regina worked on the client side as an Account Supervisor, where she managed PR accounts and provided strategic counsel to B2B technology and healthcare clients.