Google Announcement: Now Factoring “Mobile-Friendliness” into Search Rankings
By Steven Melfi | On March 13, 2015
Google is constantly tweaking its algorithms and rankings criteria for search results. Recently Google announced that it will now factor “mobile-friendliness” into search rankings. What this means is that companies need to ensure their websites not only appear properly on a desktop, but also on mobile devices (like smartphones and tablets) as well. In short, mobile is no longer an option.
There are a few key things to note:
- This announcement only impacts mobile search – “Mobile-friendliness” is not a factor on searches that take place on the desktop.
- The world is going mobile – According to a 2014 Pew Research Center report, 58% of US adults own smartphones and 42% own a tablet. Of those, 34% access the Internet mainly through their mobile device and not a desktop or laptop. If your website isn’t “mobile-friendly
,” there is a chance that a third of your website visitors aren’t seeing your website properly.
- Test your site – Thankfully, Google offers tools to test your site, which you can access here. Google also provides a guide to get started making your site mobile ready.
The update to the algorithm will take place on April 21.