Public Relations

Hey Healthcare Brands – Want to Know a Secret (about Storytelling)?

By Melissa Baratta | On October 12, 2016

Today’s PR pros face a target audience that is over-stimulated, disengaged and distracted. Brands, particularly in the crowded healthcare market, are challenged to connect with customers in a meaningful way. Every brand faces a unique set of challenges in crafting and maintaining its share of voice. While established brands must strive to maintain their voice in the midst of an evolving marketplace splintered by start-ups, those same start-ups are faced with a “David vs. Goliath” situation where they must compete with well-known, well-established brands.

Storytelling is the key to getting target audiences to pay attention, engage, and take action. Telling a memorable, emotionally compelling story about a brand, its mission or successes can help you better connect with new customers and maintain relationships with existing ones. It’s critical for communications executives to master the art of storytelling in order to influence their target audiences.

Join Affect at HBA’s Secrets of Storytelling: How to Create Meaningful Connections With Your Audience on November 9 and learn:

  • How to develop meaningful, authentic stories that will create memorable experiences for your target audience
  • How to use storytelling in a range of settings, including brand communications, internal communications, personal brand-building and the sales process
  • How to leverage various storytelling mediums to influence an action, from visual storytelling to written communications to body language

Affect’s Melissa Baratta, SVP and member of the Healthcare Businesswoman’s Association, will be moderating this panel featuring storytelling experts from across the industry. Come mingle, network and learn storytelling secrets!

Click here to learn more and register. Hope to see you there.

Disclosure: Affect is a sponsor of this event. 

Melissa Baratta

Melissa is a Senior Vice President at Affect, where she uses her extensive background working with technology and healthcare companies to raise her clients’ brand profiles and position them as thought leaders in their respective industries. As an expert in stakeholder communications, she is adept at helping clients develop creative ways to communicate thoughtfully with their key audiences. Prior to joining Affect, Melissa served as Managing Director for Ricochet Public Relations.