Public Relations

How to Use Culture as a Media Hook

By Sandra Fathi | On August 12, 2015

For many businesses, relying on the merits of their products alone may not be enough to garner the most coveted media placements. In this video, Sandra Fathi, President at Affect, shares how companies can share best practices about their corporate culture in order to hook media interest.

Sandra Fathi

Sandra Fathi is President and Founder of Affect, a public relations and social media agency. She is also the current PRSA Tri-State District Chair. Sandra has spent the past 20 years helping technology companies achieve their communications goals. Prior to founding Affect in 2002, Sandra led corporate communications and investor relations for RADVISION, a provider of video conferencing infrastructure products.