Affect, Public Relations

Meet the Media for Healthcare Tech Storytelling Tips – 9/27

By Melissa Baratta | On September 19, 2017

Technology is a driving force in the healthcare industry today. Whether it’s the advancement of Electronic Medical Records to better house patient data, machine learning to more quickly develop diagnostics and precision therapies, or wearables to track patient progress or help them with pain management – incredible innovation in technology is on the rise, and is becoming the backbone of modern healthcare.

Journalists covering the space are looking for credible sources, human stories and proof points that speak to big trends, all within a noisy and competitive market. In order to capture share of voice, PR pros need to understand the important role tech plays in driving change in the healthcare industry, how to craft a healthcare tech narrative, and what will really grab the attention of top reporters.

Join Affect and PRSA at Meet the Media: Healthcare & Technology on September 27th where we’ll chat with reporters from Modern Healthcare, CBS News, Healthcare Informatics and Crain’s New York about:

  • Turning complicated subject matter into a compelling story
  • The latest trends in healthcare tech – what’s hottest
  • How to build a mutually beneficial relationship with healthcare reporters
  • Preferred methods for receiving pitches and ongoing communication

If you’re in healthcare PR, you won’t want to miss this panel!

In the meantime, grab some tips from Affect here on how healthcare brands can build tech storylines into their PR & marketing efforts.

Disclosure: Affect is a sponsor of this event. 

Melissa Baratta

Melissa is a Senior Vice President at Affect, where she uses her extensive background working with technology and healthcare companies to raise her clients’ brand profiles and position them as thought leaders in their respective industries. As an expert in stakeholder communications, she is adept at helping clients develop creative ways to communicate thoughtfully with their key audiences. Prior to joining Affect, Melissa served as Managing Director for Ricochet Public Relations.