Affect, Marketing

New Report: Guide to Healthcare Marketing 2018

By Melissa Baratta | On November 15, 2017

The healthcare industry is experiencing a digital evolution. Emerging technologies from telehealth to AI are impacting healthcare delivery and patient engagement, and start-ups are increasing the competition. Marketers, in turn, also need to evolve. How do they stay one step ahead as the space continues to transform?

Today Affect released a new report, “Healthcare Marketing 2018: Guide to Meeting New Priorities in a Shifting Environment.” We spoke with senior executives from a range of healthcare and life sciences organizations including MDxHealth, Pfizer, Illumina, Phoenix Children’s Hospital and others to hear about their experiences this year, how they’re adapting to changes in the industry, and what they’re focused on looking ahead. In our report, you’ll find:

  • Insights from senior executives on the biggest focus areas for marketers
  • How to capitalize on new opportunities to engage your target audiences and position your brand as a leader in the space
  • Tips for how to meet changing priorities as the healthcare industry transforms

If you’re planning for 2018 (who isn’t?), you can view the report here.

Melissa Baratta

Melissa is a Senior Vice President at Affect, where she uses her extensive background working with technology and healthcare companies to raise her clients’ brand profiles and position them as thought leaders in their respective industries. As an expert in stakeholder communications, she is adept at helping clients develop creative ways to communicate thoughtfully with their key audiences. Prior to joining Affect, Melissa served as Managing Director for Ricochet Public Relations.