Public Relations, Social Media

New Study Touts the Power of Email

By Jenna Saper | On January 23, 2014

Just when you thought that communication via email was becoming a relic of the past, a new report from McKinsey & Co. reveals that email is actually nearly 40 times more effective for reaching customers than Facebook and Twitter combined.  Likes, favorites and follows are great for engaging with your customers in real time, but email has remained the frontrunner for conversions.

We’ve always seen the value in using email marketing to gain new customers and have recommended this for many clients looking to reach a targeted group about a specific service.

Read more about the study here.

Jenna Saper

Jenna is an Account Supervisor at Affect, where works closely with her clients on day-to-day account activities and assists the communications team in carrying out long-term goals. Jenna is primarily responsible for media relations and content development. Jenna joined the Affect Team from Hill+Knowlton Strategies, where she was an assistant account executive in the Corporate Communications department.