New Years Resolution – Empowering Your Clients
By Lulu Li | On January 8, 2015
Many public relations professionals are focused on the day-to-day within the agency – securing coverage, setting strategy, developing relationships with reporters, metrics, etc. While all of this is critical, it is equally important to remember to invest and nurture the team’s relationship with the client contact, whether it’s the Marketing Manager, the PR Director, or the head of Corporate Communications.
“To ensure that you are investing in strengthening your agency’s relationships, it is essential that you empower your day-to-day client contact… Empowering refers to providing them with the tools and resources they need to succeed in their role so that in turn they can help the agency team achieve the results they’ve set for the campaign.”
To read the full post and learn three ways to empower your clients, click here.