Social Media

NYC Social Media Week Key Takeaways – February 25, 2015

By Lulu Li | On February 25, 2015

The second day of NYC Social Media Week continued today with impressive presenters who shared insights and analysis on the latest trends in social media. Here are the top three highlights of the day from the Affect team.

  1. Forbes 30 Under 30 honorees discussed the millennial workforce

In a decade, 3-out-of-4 workers will be millennials who were born and raised in the tech era. This will produce a workforce that is use to a fast-paced working environment, constant connectivity online and a modernist viewpoint on equality.

  1. Jesse Jackson delivered a compelling presentation on diversity in the tech industry

Currently, diversity in the tech industry is falling short not because of a talent deficit but an opportunity deficit. Silicon Valley holds the key to creating opportunities for more diversity in the technology industry by investing in campaigns to teach coding at a young age and advocate technological learning in schools.

  1. The Associated Press examined how social media is taking over news development

Social media has vastly expanded the supply of topics that we consider “news.” While it is important to keep readership and cater to their needs, it is important outlets remember to not just chase clicks. New organizations need to learn how to balance between publishing what they believe to be important and what resonates among the audience.

Tomorrow we will be posting highlights on the second half of the event. Come back for more!

Lulu Li

Lulu is a Senior Account Executive at Affect, where she brings deep experience in high-tech and entrepreneurial PR as well as expertise in conference and award program production. Lulu works closely with clients to generate and achieve business goals, specifically in the areas of content development and media relations. Lulu joined Affect from Boston-based fama PR, where she contributed to the media relations and thought leadership programs for a diverse group of clients including those with specialties in software data storage, personalized email marketing and analytics, digital retail media and interactive consumer technologies.