Quality Advice from Top Tech Journalists: Part 3

Welcome back for part 3! If you missed part 1 with Jason Perlow of ZDNet, or part 2 with Martin Bryant of The Next Web, click to view the blog posts. The third and final panelist for the A Tech PR Trifecta webinar hosted by PRSA was Mark Sullivan, senior writer at Fast Company. He covers hardware and software products of large platform companies like Apple, Google, Microsoft, and Samsung. Prior to Fast Company, he wrote for VentureBeat, Light Reading, CNET, Wired, and PCWorld. About Fast Read more […]

Quality Advice from Top Tech Journalists: Part 2

Welcome back for Part 2! If you missed part 1 featuring tips from Jason Perlow from ZDNet, click here. The second panelist for the PRSA webinar, A Tech PR Trifecta, was Martin Bryant, Editor-at-Large at The Next Web. Martin has been in the industry for a number of years and has climbed the ladder at The Next Web from a writer to the top dog. About The Next Web At The Next Web, there are 12 staff members located all over the globe, including the U.K., U.S. east coast, U.S. west coast, Read more […]

Quality Advice From Top Tech Journalists: Part 1

Public relations professionals new and old are taught in their careers the golden rules for how to treat the media: research their backgrounds, always email pitches, don’t blow up their inboxes, follow up sparingly – the list goes on… But has anyone actually gotten the chance to ask journalists what they want from the PR pros? On January 28, PRSA held the webinar, A Tech PR Trifecta, hosted by Affect President, Sandra Fathi, to figure this out. The webinar featured three technology journalists Read more […]

Four Key Tips for Successful Media Relations Results

When first starting out in the PR industry, achieving a breakthrough in a top tier business publication or in a key tech vertical outlet can seem like a lofty goal. The good news is that with the right strategy (and a little bit of persistence) it’s achievable! Here are a few tips to incorporate into your daily pitching activities so you can make inroads with those “dream” outlets on your media list.

Social Tools On-the-Rise for 2016

In public relations, we always strive to keep on top of the latest social tools and features. But with all the buzz in a saturated industry and new launches seemingly every day, which ones are worth noting? TechAdvisor recently published a piece featuring new social media apps that could rival the traditional dominant players. Here are the new trending apps to watch out for: Peach – A new app for iOS created by the co-founder of Vine that is a combination of Facebook, Path, Slack, Snapchat Read more […]

The Inside Scoop from Top Tech Journalists

In the communications field, it’s always a key goal to better understand your clients’ industries and build strong relationships with the media. In order to help bridge the gap between journalists and PR professionals, Affect’s President, Sandra Fathi, will be moderating a webinar for PRSA titled, “A PR Trifecta: How to Build Great Relationships with Tech Journalists, Understand Current Media Trends and Secure Top Feature Placements for Your Clients.” The webinar will be held on January Read more […]

Got New Year’s Resolutions? They’re Great for Your Company, Too.

Happy 2016! While many of us have just set our personal new year’s resolutions with goals to spend extra time with family, read more books for pleasure, or hit the gym on a regular basis, we at Affect thought that it would be just as important to set resolutions for the company as a whole.

5 Marketing Technology Trends For 2016

The marketing technology landscape continues to grow with new products, wide-eyed start-ups and a continuous flow of investments. So what does this mean for marketers and corporations in the New Year? VentureBeat’s article titled, “These 5 Marketing Tech Trends will be Huge in 2016,” captures the top key trends that will take place in 2016.

Charitable Giving in the Holiday Season

At Affect, we care about supporting our local community through a variety of charitable organizations and activities. For our team, it also provides an opportunity to connect with the community in which we live and work, and to make a difference. This year, we participated in three unique initiatives.

The Holidays: The Time is Here to Spread Office Cheer

During the holiday season each year at Affect, we love to spread the holiday cheer with several fun and festive activities. We’ve seen over the years how much this helps our team bond, and how it really lifts office morale to new heights. We would recommend it to any company!