Charitable Giving in the Holiday Season

At Affect, we care about supporting our local community through a variety of charitable organizations and activities. For our team, it also provides an opportunity to connect with the community in which we live and work, and to make a difference. This year, we participated in three unique initiatives.

The Holidays: The Time is Here to Spread Office Cheer

During the holiday season each year at Affect, we love to spread the holiday cheer with several fun and festive activities. We’ve seen over the years how much this helps our team bond, and how it really lifts office morale to new heights. We would recommend it to any company!

Affect Wins 2015 Bulldog Stars of PR Award

Affect is thrilled to announce that the agency has won the 2015 Bulldog Stars of PR Award for Small Agency of the Year! The Bulldog Stars of PR Awards recognize agencies and individuals who are performing outstanding work in the public relations and communications industry. The nominations are judged by working and award-winning journalists from a number of leading media outlets. Affect is thrilled to be included as a recipient for this year’s award. As the winning Small Agency of the Year, Read more […]

Social Media Marketing Trends for 2016

The social media landscape is constantly evolving and making a larger impact for marketers year-over-year. A recent Huffington Post article titled, “4 Key Social Media Marketing Trends To Lead The Game in 2016,” points out that social platforms are being introduced as quickly as some are phased out, making the “rules of the game” difficult to manage.

Holiday Marketing Insights for the 2015 Season

The holidays are among us and business owners everywhere are thinking about how to optimize their marketing strategies to expand their reach during the peak of shopping season. In a recent Marketing Land article titled, Holiday Email Marketing Insights, industry leaders shared their tips and recommendations based on last year’s holiday campaigns. Here are the highlights from their findings: Global inbox placement rates have slid below 80% in 2015. US brands identified as “legitimate senders” Read more […]

Affect Talks Internship and Entrepreneurship to PRSSA FIT

One of the most rewarding experiences for any professional is to mentor and help prospective candidates find his or her calling in the real world. In mid-November, Affect visited the PRSSA chapter of the Fashion Institute of Technology to do just that. In this interactive session, Sandra Fathi, President at Affect, spoke to a group of 30 budding professionals about the PR industry and what they can expect in the real world. The vivid discussion also touched on the process involved with creating Read more […]

4 Tips to Get Ahead in the Workplace

In a recent PRSSA event titled, “Managing Up: How to Be a Stand-Out Intern, or New Pro,” a panel of PR professionals shared key tips with aspiring PR professionals on how to get ahead as an entry-level employee. Between the four panelists, their workplace experiences of managing full teams and client loads have provided the following insights for young PR stars entering the workforce: ANTICPATE Nothing is more encouraging to a supervisor than seeing a junior employee take initiative Read more […]

Why Every Brand Should Value Earned Media

Sandra Fathi, President of Affect, sat down with Doug Simon to analyze the findings of the DSSimon’s Media Influencers Report which shares new statistics and sentiments in the industry, ranging from digital content to communications trends.

Top Social Media Takeaways from Communications Week 2015

Last week, Communications Week 2015 came to a close with its highly anticipated Friday Morning Sessions event. The three expert panel sessions provided key lessons for optimizing your business social media strategy, and here are our top three takeaways from the event.

Another Successful Year for PRSA’s Amazing Race!

Last week, PRSA’s 2015 Amazing Race took place in the heart of NYC and was a smash hit. Top PR teams from a variety of NYC-based companies met at McGettigan’s bar for an evening of competitive fun. The scavenger hunt kicked off at 5 PM, and each team set out to race around midtown utilizing their creative juices to snap photos with newscastors, celebrities, and iconic New York locations, as well as answer a variety of PR trivia questions and showcase their artistic ability in the drawing portion Read more […]