In the communications field, it’s always a key goal to better understand your clients’ industries and build strong relationships with the media. In order to help bridge the gap between journalists and PR professionals, Affect’s President, Sandra Fathi, will be moderating a webinar for PRSA titled, “A PR Trifecta: How to Build Great Relationships with Tech Journalists, Understand Current Media Trends and Secure Top Feature Placements for Your Clients.” The webinar will be held on January Read more […]
Happy 2016! While many of us have just set our personal new year’s resolutions with goals to spend extra time with family, read more books for pleasure, or hit the gym on a regular basis, we at Affect thought that it would be just as important to set resolutions for the company as a whole.
The marketing technology landscape continues to grow with new products, wide-eyed start-ups and a continuous flow of investments. So what does this mean for marketers and corporations in the New Year? VentureBeat’s article titled, “These 5 Marketing Tech Trends will be Huge in 2016,” captures the top key trends that will take place in 2016.
At Affect, we care about supporting our local community through a variety of charitable organizations and activities. For our team, it also provides an opportunity to connect with the community in which we live and work, and to make a difference. This year, we participated in three unique initiatives.
During the holiday season each year at Affect, we love to spread the holiday cheer with several fun and festive activities. We’ve seen over the years how much this helps our team bond, and how it really lifts office morale to new heights. We would recommend it to any company!
Affect is thrilled to announce that the agency has won the 2015 Bulldog Stars of PR Award for Small Agency of the Year! The Bulldog Stars of PR Awards recognize agencies and individuals who are performing outstanding work in the public relations and communications industry. The nominations are judged by working and award-winning journalists from a number of leading media outlets. Affect is thrilled to be included as a recipient for this year’s award. As the winning Small Agency of the Year, Read more […]
The social media landscape is constantly evolving and making a larger impact for marketers year-over-year. A recent Huffington Post article titled, “4 Key Social Media Marketing Trends To Lead The Game in 2016,” points out that social platforms are being introduced as quickly as some are phased out, making the “rules of the game” difficult to manage.
The holidays are among us and business owners everywhere are thinking about how to optimize their marketing strategies to expand their reach during the peak of shopping season. In a recent Marketing Land article titled, Holiday Email Marketing Insights, industry leaders shared their tips and recommendations based on last year’s holiday campaigns. Here are the highlights from their findings: Global inbox placement rates have slid below 80% in 2015. US brands identified as “legitimate senders” Read more […]
One of the most rewarding experiences for any professional is to mentor and help prospective candidates find his or her calling in the real world. In mid-November, Affect visited the PRSSA chapter of the Fashion Institute of Technology to do just that. In this interactive session, Sandra Fathi, President at Affect, spoke to a group of 30 budding professionals about the PR industry and what they can expect in the real world. The vivid discussion also touched on the process involved with creating Read more […]
In a recent PRSSA event titled, “Managing Up: How to Be a Stand-Out Intern, or New Pro,” a panel of PR professionals shared key tips with aspiring PR professionals on how to get ahead as an entry-level employee. Between the four panelists, their workplace experiences of managing full teams and client loads have provided the following insights for young PR stars entering the workforce: ANTICPATE Nothing is more encouraging to a supervisor than seeing a junior employee take initiative Read more […]