Collaborating with Bloggers – Effectively and Ethically

One of the most powerful ways to engage any target audience is by partnering with a blogger. Whether you’re looking to reach a large amount of consumers or a passionate niche of enthusiasts, there’s likely the perfect blog out there, willing and able to help deliver your message to their audience of loyal readers. While partnering with a blogger may provide unquestionable advantages – especially in regards to reach and credibility – it’s important to ensure you engage with bloggers effectively Read more […]

Healthcare Media Watch: Three Spots that Should Be on Your List

We’re constantly on the hunt for new and different ways to get our clients into the media. It’s not easy breaking out of the mold of what works and exploring new avenues, but the reward is worth the risk. Particularly in a vertical market like healthcare, where media opportunities often come in the form of byline articles, it’s important to assess what alternatives exist in order to gain maximize exposure in a way that’s creative – but first and foremost, aligns with business objectives. Read more […]

ICYMI: Highlights from the #Internetweek CEO Panel: Data Privacy & Cyber Security

Data is an organization’s most valuable asset. As hackers become craftier and cyber attacks become less expensive to implement, all the while growing in size, frequency and complexity, it is no longer an option for organizations across all industries to have a comprehensive understanding of how to protect themselves and their customers. If an enterprise falls victim to a hack, not only do they risk exposure of proprietary information and potential reputational damage, but it could also cost immeasurable Read more […]

Highlights from Verizon’s 2016 Data Breach Investigations Report

Every year, the industry looks to Verizon for key security statistics and to report on the state of security globally. From a public relations perspective, the findings in this report help kick-off the discussion for upcoming trends as well as provides interesting statistics to draw from when creating content. For 2016, the report highlights that companies need not only guard against new threats, but also remember the basics. In fact, phishing schemes have seen a resurgence in popularity, with Read more […]

Beantown, Here We Come!

We’re ecstatic to announce the opening of our new outpost in Boston. Located at 711 Atlantic Avenue at coworking space Workbar, the new office space will allow Affect to provide local support to its growing roster of technology and healthcare clients in the area. This new office provides a space for our fast growing team to work and meet with clients in the Northeast. It also gives Affect a local presence for the Boston tech scene and an ability to engage with the community. Boston is a Read more […]

Tech Media Watch: Four Things We’re Loving

At Affect, we’re constantly on the pulse of the media landscape—who’s moving where, who’s covering what, and what new tricks publications or networks are using to trying to capture our collective attention. The tech sector has been particularly interesting from a media perspective, with several high-profile entities expanding, boosting or deepening their coverage of this disruptive industry, many in just the last month alone. Here are four of our current favorites: Forbes Podcast: The Read more […]

70% of Content Marketing is Ineffective: 3 Areas to Reconsider

A recent survey by the Content Marketing Institute found that only 30% of B2B companies in North America feel their organizations are effective at content marketing. That number is astounding considering over 80% of B2B marketers and 50% of B2B companies have a content marketing strategy – and it’s safe to say that most of the rest of them are putting out some kind of content, albeit absent some kind of strategy. If you’re among that 70% of companies not seeing ROI from your content marketing Read more […]

Quality Advice from Top Tech Journalists: Part 3

Welcome back for part 3! If you missed part 1 with Jason Perlow of ZDNet, or part 2 with Martin Bryant of The Next Web, click to view the blog posts. The third and final panelist for the A Tech PR Trifecta webinar hosted by PRSA was Mark Sullivan, senior writer at Fast Company. He covers hardware and software products of large platform companies like Apple, Google, Microsoft, and Samsung. Prior to Fast Company, he wrote for VentureBeat, Light Reading, CNET, Wired, and PCWorld. About Fast Read more […]

Quality Advice from Top Tech Journalists: Part 2

Welcome back for Part 2! If you missed part 1 featuring tips from Jason Perlow from ZDNet, click here. The second panelist for the PRSA webinar, A Tech PR Trifecta, was Martin Bryant, Editor-at-Large at The Next Web. Martin has been in the industry for a number of years and has climbed the ladder at The Next Web from a writer to the top dog. About The Next Web At The Next Web, there are 12 staff members located all over the globe, including the U.K., U.S. east coast, U.S. west coast, Read more […]

Quality Advice From Top Tech Journalists: Part 1

Public relations professionals new and old are taught in their careers the golden rules for how to treat the media: research their backgrounds, always email pitches, don’t blow up their inboxes, follow up sparingly – the list goes on… But has anyone actually gotten the chance to ask journalists what they want from the PR pros? On January 28, PRSA held the webinar, A Tech PR Trifecta, hosted by Affect President, Sandra Fathi, to figure this out. The webinar featured three technology journalists Read more […]