Social Media

Social Media as News-Driver: How to Make your Stories Clickable

By Melissa Baratta | On July 6, 2016

It may come as no surprise that social media has become the biggest source of news for today’s consumers, and thus what trends on social has a big impact on what media outlets decide to cover. A study recently came out underscoring that fact, with stats showing that 51% of online users are now getting their news from social media at least once a week.

Knowing this, brands need to change their PR strategies to make sure their companies stay relevant and visible.

So how can you make sure your stories will resonate on social media? Relate to what’s trending? And appeal to the media? Get 3 tips to make your news click-worthy by checking out the full article on CommPro.

Image(s) used under license from Shutterstock.com

Melissa Baratta

Melissa is a Senior Vice President at Affect, where she uses her extensive background working with technology and healthcare companies to raise her clients’ brand profiles and position them as thought leaders in their respective industries. As an expert in stakeholder communications, she is adept at helping clients develop creative ways to communicate thoughtfully with their key audiences. Prior to joining Affect, Melissa served as Managing Director for Ricochet Public Relations.