FTC Advertising Guidelines: New Guidance on the Purchase and Sale of Fake “Likes”

Last week, the FTC offered clarification on its Guides Concerning the Use of Endorsements and Testimonials in Advertising through an updated set of FAQs that explain the effect of the changes on marketing channels and techniques here on out.

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The Real Low-Down From Reddit

Last week, our team gathered a small group of friends and clients in the tech industry to host Victoria Taylor, Director of Communications of Reddit. We invited Victoria to share best practices for brands hoping to authentically engage the Reddit community and to overview marketing and advertising opportunities offered through the site. Reddit, dubbed “the… Continue reading

Five Reasons Why I’m Not Using Facebook Advertising

I’m in agreement with 86% of marketers – Facebook is here to stay, and is a critical tool for communicating with your audiences (although, I believe that for consumer brands, the odds of realizing strong ROI are better). In fact, I’m surprised that the statistic from Ad Age wasn’t higher. Consumers are using Facebook for everything – to search for new… Continue reading

Internet Week 2011: A PR/Advertising person attending Internet Week walks into a bar….

With Internet Week 2011 winding down in New York City, we wanted to ask someone who saw about as much as of the week’s festivities as one person could. Here’s what you missed, and what you need to know about this year’s Internet Week from guest Stephanie Grayson, an experienced communications professional and friend of Affect’s…. Continue reading

BMA Presents Mobile Marketing

Yesterday morning I rose bright and early to attend the New York Chapter of the Business Marketing Association’s panel discussion “The Mobile Dream: The B-to-B Advantage” . The panel was comprised of: Ben Edwards, VP, Digital Strategy & Development, IBM Noah Elkin, Senior Analyst, eMarketer James Gross, Vice President, Federated Media Marc-Henri Magdelenat, Director, Microsoft… Continue reading

Best Ads @ Super Bowl XLIII

I have to say, I didn’t sit through the entire game. I’m not a Super Bowl fan. But I am a bit of an ad junkie. So if you’re like me and you want to see all the ads from the Super Bowl, here’s the link. I liked most of the ads. In 30 seconds,… Continue reading

Is Print Dying?

Just last week I read the FORTUNE magazine (Jan issue) interview with Google CEO Eric Schmidt and his sentiments on the newspaper industry, wishing he could rescue it, and declaring his passion and want for this industry to survive! In answer to the question: What if the newspaper industry does go down? said, “To me… Continue reading

The Airborne Creative Concepting Meeting You *Wish* You Had Been Invited To

I’m planning a mega-post about the Web 2.0 Expo, but here’s an hors d’oeuvre for you. Remember when I wrote about Airborne’s co-marketing effort with jetBlue? I must now be on a customer evangelist list for Airborne, because I received this email, addressed “Dear Airborne Enthusiast”, in my inbox today: You probably already know about… Continue reading

Beijing Olympics: Advertisers Turn to the Internet and Social Media – Big Time

I realized the Internet, digital marketing and social media channels were going to play a big part in the Olympics this year, but I didn’t realize just how big. And what a fundamental shift from Athens 2004 to Beijing 2008! A great article in USA TODAY covers the arena and the players well: McDonald’s spent… Continue reading

2008 B2B ACE Awards

The Business Marketing Association of New York just announced the winners of its 2008 B2B ACE Awards, which recognizes the year’s top creative B2B campaigns and executions. With its roster of esteemed judges, the ACE Awards are considered to be one of the industry’s best creative awards, and this year set an all-time record, with… Continue reading