The Real Low-Down From Reddit

Last week, our team gathered a small group of friends and clients in the tech industry to host Victoria Taylor, Director of Communications of Reddit. We invited Victoria to share best practices for brands hoping to authentically engage the Reddit community and to overview marketing and advertising opportunities offered through the site. Reddit, dubbed “the front page of the internet,” is an entertainment, social networking and news website where registered community members can submit content, Read more […]

Five Reasons Why I’m Not Using Facebook Advertising

I’m in agreement with 86% of marketers – Facebook is here to stay, and is a critical tool for communicating with your audiences (although, I believe that for consumer brands, the odds of realizing strong ROI are better). In fact, I’m surprised that the statistic from Ad Age wasn’t higher. Consumers are using Facebook for everything – to search for new products and brands, email and chat with their friends, document their daily lives, find jobs, make purchases….the list goes on and on.  It’s Read more […]

Internet Week 2011: A PR/Advertising person attending Internet Week walks into a bar….

With Internet Week 2011 winding down in New York City, we wanted to ask someone who saw about as much as of the week’s festivities as one person could. Here’s what you missed, and what you need to know about this year’s Internet Week from guest Stephanie Grayson, an experienced communications professional and friend of Affect’s. A PR or Advertising person attending Internet Week walks into a bar…. No, it’s not necessarily a joke that requires a fill-in-the-blank answer. There were Read more […]

BMA Presents Mobile Marketing

Yesterday morning I rose bright and early to attend the New York Chapter of the Business Marketing Association’s panel discussion “The Mobile Dream: The B-to-B Advantage” . The panel was comprised of: Ben Edwards, VP, Digital Strategy & Development, IBM Noah Elkin, Senior Analyst, eMarketer James Gross, Vice President, Federated Media Marc-Henri Magdelenat, Director, Microsoft Mobile Media All of the panelists had really interesting perspectives and insight on mobile marketing. Read more […]

Best Ads @ Super Bowl XLIII

I have to say, I didn’t sit through the entire game. I’m not a Super Bowl fan. But I am a bit of an ad junkie. So if you’re like me and you want to see all the ads from the Super Bowl, here’s the link. I liked most of the ads. In 30 seconds, most of them did a good job of message, branding, creativity, and resonating with the audience. My #1 favorite: Pedigree Crazy Pets. It just made me laugh and laugh and laugh. There was a strong tie between Pepsi and Coca Cola. I thought they both did Read more […]

Is Print Dying?

Just last week I read the FORTUNE magazine (Jan issue) interview with Google CEO Eric Schmidt and his sentiments on the newspaper industry, wishing he could rescue it, and declaring his passion and want for this industry to survive! In answer to the question: What if the newspaper industry does go down? said, “To me this presents a real tragedy in the sense that journalism is a central part of democracy…” I was agreeing with his sentiments… Then just yesterday, Spencer Spinnell, director Read more […]

The Airborne Creative Concepting Meeting You *Wish* You Had Been Invited To

I’m planning a mega-post about the Web 2.0 Expo, but here’s an hors d’oeuvre for you. Remember when I wrote about Airborne’s co-marketing effort with jetBlue? I must now be on a customer evangelist list for Airborne, because I received this email, addressed “Dear Airborne Enthusiast”, in my inbox today: You probably already know about Airborne’s great immune system supporting formula. Now, to help Spread Airborne to the people you care about, we’ve come up with a really fun way to deliver a free Read more […]

Beijing Olympics: Advertisers Turn to the Internet and Social Media – Big Time

I realized the Internet, digital marketing and social media channels were going to play a big part in the Olympics this year, but I didn’t realize just how big. And what a fundamental shift from Athens 2004 to Beijing 2008! A great article in USA TODAY covers the arena and the players well: McDonald’s spent zero on digital marketing at the 04 Games, this year 10% of its Olympic budget went to new media. Kleenex: 30%. Coke: 50%. And Speedo: 100% of its budget went to online social media Read more […]

2008 B2B ACE Awards

The Business Marketing Association of New York just announced the winners of its 2008 B2B ACE Awards, which recognizes the year’s top creative B2B campaigns and executions. With its roster of esteemed judges, the ACE Awards are considered to be one of the industry’s best creative awards, and this year set an all-time record, with 436 entries from across the U.S. and from as far away as Australia. You can view all the categories and the winning campaigns. The categories really span the entire Read more […]