Deliver: A Magazine for Marketers

We just got our July copy of “Deliver: A Magazine for Marketers” published by the United States Postal Service. This is one of my favorite magazines and I always look forward to receiving it. is the companion website to the magazine, and is even more resourceful. Both always cover some aspect of direct mail (of course), but do a great job of embracing traditional and new media channels with research, news, case studies and video clips. And by the way, back issues of Read more […]

MarketingSherpa’s Chart of the Week

This is new from MarketingSherpa. This neat little “Chart of the Week” pops into my inbox every Tuesday. Their goal is to bring you something useful and interesting in only 2 minutes by presenting a bite-sized piece of their research and lessons learned from it. Just to give you an idea of topics, here are some charts that they have sent out recently that I found interesting: – Why You Must Pay More Attention to Your ‘About Us’ Page . Open access until July 3rd – Should Tech Marketers Hide Read more […]

Corporations take note: Twitter is here

Following Sandra’s blog on Twitter last week (see April 25), I have to concur that Twitter is becoming a powerful communication tool that’s being underestimated and shouldn’t be overlooked. Especially by corporations. I’ve been following the Comcast/Twitter customer satisfaction dissatisfaction story of Michael Arrington (from the influential and highly read blog, TechCrunch) who was one very dissatisfied Comcast customer when his Internet service inexplicably went down for more than 36 hours! Unacceptable. Arrington’s Read more […]

Great Idea for Event Marketing That Works

It’s getting more and more difficult to rise above the noise at tradeshows and do something compelling and different. So I love coming across great ideas for event marketing that do this and that work! Check out the cash cube money machines that are available to rent from Ideas4Events. These cash cubes come in different shapes and sizes: hard case or inflatable and can even be customized with your company name and logo. I think real banknotes always work best – there’s nothing quite like Read more […]

“The Geek Shall Inherit the Earth” – G4TV Ad

I saw this advertisement for G4TV in MediaWeek. It’s smart, creative, and gets straight to the point. I love the message and the copy…”The time has come. Today, geeks are cool.” Most of the advertisements in MediaWeek lead with demographic information and statistics – like the number of viewers, age range etc. These ads don’t illustrate the value of micro-targeting or trends. Who wouldn’t want to be cool like the geeks? Since not everyone gets as excited about Tech PR as I do, I also like to Read more […]

High Tech Entrepreneurs

Last night a few of us attended a Meet Up group for Israeli High Tech Entrepreneurs in New York. The events are organized by Yaron Samid of Pando Networks. It’s a great forum to hear about emerging technologies, innovative start-ups and established firms that have an Israeli connection. This month’s meeting featured presentations by FlixWagon, OddCast and Aditall. FlixWagon is a new venture and it allows individuals to broadcast live video from their cell phone cameras on the Web. It’s a pretty Read more […]

MarketingSherpa’s 2008 Wisdom Report

Heads Up: MarketingSherpa just released Sherpa’s 2008 Wisdom Report. This is a fantastic long-but-easy-to-read report of real-life case studies and tips from over 1000 marketers on lessons learned in what has worked for them in various marketing campaigns and tactics. It’s a must read. If you haven’t got it yet, download it here Here’s to more successful marketing in 2008! Read more […]

PR Lady — Good for a Laugh, If You Consider Yourself a Genius ;)

I’m not sure when Apple released the PR Lady advertisement as part of their ongoing Get a Mac series, but I’d be remiss if I didn’t share: I’m happy to report that our team at Affect Strategies bears a much closer resemblance to the Genius. For us, the art of communication is all about possessing a thorough understanding of the technology you represent — without the jargon and spin. What could be a better “PR” sell than that: View all of the Get a Mac series on Apple’s website. Read more […]

2008 Predictions from Interactive Advertising Bureau

The Interactive Advertising Bureau (IAB) just surveyed its membership base (IAB members are responsible for selling over 86% of online advertising in the US!) for what’s in store for the interactive advertising marketplace in 2008… 1. Do you think social networking will continue to explode in 2008? Yes: 53% No, 35% : social networks will remain popular, but growth will be slow No, 12%: growth rates will decline as Web users migrate to the next big thing (which is…? The million dollar question!) 2. Read more […]

IAB’s MIXX Conference & Expo left me with mixed feelings

Yes, I did enjoy the MIXX conference that was held in NYC this week and yes, of course, I got a lot out of it. The keynote sessions and panels were very good. It was inspiring to hear from all the Fortune 500 companies and conglomerate agencies talk about their successful integrated marketing campaigns. Carla Hendra, Co-CEO of Ogilvy was part of a panel discussing “The New Strategy” and spoke about the incredibly successful Dove Pro-age campaign and how they crossed back and forth between Read more […]