PR Considerations from Apple’s “Boring” Product Launch

In the B2B technology space, we see companies all the time that face the same problem: how can they generate greater awareness and demand in the market when they only have a single product or a limited amount of offerings? For these companies, it may take years to develop new products, and the build up to get there via point solutions or update releases is lackluster at best for journalists. The ability to get around this challenge successfully requires a sound, multi-faceted PR strategy that goes Read more […]

Why Not To Put All Your Eggs In The iPhone Basket

The deafening buzz surrounding the debut of the iPhone 4 has put fear in my heart that many businesses will continue to put all their mobile marketing eggs in the iPhone basket. Don’t get me wrong, the iPhone is a great way to reach consumers, but considering a 2010 Gartner report estimated that the iPhone holds just 2.7% of the mobile market share, I wouldn’t make that the only horse I hitch my wagon to. With today’s fragmented mobile landscape, dedicating a company’ entire budget to Read more […]

Apple’s Buzz Machine Getting Mixed Reviews

Last week’s release of the iPad was met with long lines outside Apple stores throughout the country and rumors that Apple has been withholding product from stores to increase the hype around the release. Apple buzz engine has been revered in the PR and marketing communities, and the general public for that matter, since the iPod launch back in 2001. But their product launches of late, have been met with increasing resentment from the media. The recent iPad launch had been buzzed about for Read more […]

What to do if you lose your iPhone?

First, cry! I did. I lost my iPhone at a business function on Thursday and I was pretty hopeful that someone would turn it in. Alas, it hasn’t happened and I may have to face the cold, hard reality that it just might not be coming back. Second, fight for your iPhone. I am not giving up without a fight. I scoured the Web, called AT&T and Apple and thought that I’d receive a plethora of advice and support. Unfortunately, I got a lot of “Sorry, but there is nothing we can do for you” and “Just Read more […]

PR Lady — Good for a Laugh, If You Consider Yourself a Genius ;)

I’m not sure when Apple released the PR Lady advertisement as part of their ongoing Get a Mac series, but I’d be remiss if I didn’t share: I’m happy to report that our team at Affect Strategies bears a much closer resemblance to the Genius. For us, the art of communication is all about possessing a thorough understanding of the technology you represent — without the jargon and spin. What could be a better “PR” sell than that: View all of the Get a Mac series on Apple’s website. Read more […]