Why Not To Put All Your Eggs In The iPhone Basket

The deafening buzz surrounding the debut of the iPhone 4 has put fear in my heart that many businesses will continue to put all their mobile marketing eggs in the iPhone basket. Don’t get me wrong, the iPhone is a great way to reach consumers, but considering a 2010 Gartner report estimated that the iPhone… Continue reading

Apple’s Buzz Machine Getting Mixed Reviews

Last week’s release of the iPad was met with long lines outside Apple stores throughout the country and rumors that Apple has been withholding product from stores to increase the hype around the release. Apple buzz engine has been revered in the PR and marketing communities, and the general public for that matter, since the… Continue reading

What to do if you lose your iPhone?

First, cry! I did. I lost my iPhone at a business function on Thursday and I was pretty hopeful that someone would turn it in. Alas, it hasn’t happened and I may have to face the cold, hard reality that it just might not be coming back. Second, fight for your iPhone. I am not giving up… Continue reading

PR Lady — Good for a Laugh, If You Consider Yourself a Genius ;)

I’m not sure when Apple released the PR Lady advertisement as part of their ongoing Get a Mac series, but I’d be remiss if I didn’t share: I’m happy to report that our team at Affect Strategies bears a much closer resemblance to the Genius. For us, the art of communication is all about possessing… Continue reading