Who’s Behind the Best Twitter Brands…?

There have been some great blogs by the Mashable folks about brands on Twitter. Here’s the one I found most interesting by Jennifer Van Grove: “40 of the Best Twitter Brands and the People Behind Them” on how these brands use Twitter to their best advantage. Funny, the only two identities Mashable didn’t unravel were of the people behind the Burger King and Popeyes Chicken accounts. See Abbey Klaassen’s great blog. Conclusion: “Brands Absolutely do Belong on Twitter” blog by Lon Cohen. If Read more […]

Takeaways from the Real-Time Communications Conference

Yesterday the Affect team sponsored and attended the Real-Time Communications Conference in NYC put together by the Business Development Institute (BDI) I thought it was a great gathering: The keynote speaker was Ray Kerins, VP Worldwide Communications, Pfizer. The panel that followed was moderated by Melanie Milstein, author of Twitter and the Micro-Messaging Revolution with Dave Armon, President PR Newswire, David Sacks, Founder of Yammer, Paul Gennaro, Chief Communication Officer, AECOM, Morgan Read more […]

Seth Godin’s Blog Rocks

I like the way this man thinks, writes, and shares his ideas. I like his attitude. He’s not caught in any hype. He’s sensible. He thinks for himself. He’s honest, cuts through the muck, and tells it the way it is. I like every blog that he writes. So you can tell? Yeah, I’m a Seth Godin fan. If you’re not subscribed to Seth’s blog, you really should be. Here’s are links to last few blogs: How to send a personal email What to do when the new thing doesn’t work Teaching Read more […]

Blogger Relations from a VC perspective

I read a nice quick and dirty article about “blogger relations” in Entreprenuer magazine yesterday by columnist Guy Kawasaki. Although I don’t think that bloggers need any ‘special’ relationship rules (because we should just treat them like journalists and real people) I do think that Guy’s list gives a great rundown of the common sense and common courtesy rules that PR folks often forget. Highlights from Guy’s list include: 1. Create a great product – if bloggers like it, they’ll write about Read more […]

PRSA-NY Blogger Social Pictures, Videos & Thanks

If you weren’t lucky enough to squeeze into the PRSA-NY Blogger Social event last night, here are some pictures and video to help you get the feel. It was a great event by all accounts with more than 80+ PR professionals and bloggers enjoying a combination of good conversation and premium liquor. The event was organized by Heather DiRubba, Laurie Shulman and myself on behalf of PRSA-NY’s New Professionals Group and New Media and Technology Committee. The ladies did an amazing job bringing in Read more […]

Flare-ups Continue Between Bloggers, PR Folks

Remember Chris Anderson’s PR blacklist? Gina Trapani, editor of Lifehacker, has started her own PR Spammers wiki. We’re not on it — probably because we haven’t pitched her, as most of our clients are B2B — but it otherwise reads like the shortlist of tech PR firms you might put together for an RFP. Before Gina became a full-time blogger and I became a full-time marketing & PR flack, our paths crossed on the Web team at Bolt. It’s still difficult for me to think of myself as a “PR person.” Read more […]