Road to RSA 2017: Media to Watch, Big Trends & Hot Roundups

The road to RSA is always paved with good intentions — from the official media list teeming with hot press contacts, an incredible agenda with the industry’s most visible thought leaders, hot launch predictions, and the notion that the world’s leading security professionals will all come together and find solutions to the most important issues/challenges at hand in a new era of cyber warfare. With persistent and increasing cyber attacks and data breaches, to a new President and political power Read more […]

Breaking Through the Noise: Using Event Insights to Generate Coverage

One of the questions we frequently get from clients is: How can we get press around industry events? The answer often depends on a variety of factors, including: The event type – Is this a major conference, or a smaller, more intimate event? The people – Will the Apples and Googles of the world be there? Is media attending and are they taking meetings? How many people and/or companies will be there? The spend – Did you secure booth space, or are you flying solo? Are you a sponsor, or Read more […]