Online Tactics to Extend the Reach of Your Next Event

Events are a great way to share content with like-minded peers. With busy schedules, traveling can be difficult. Luckily, in today’s digital age, there are plenty of online tactics to help extend the reach of live events. Katie Creaser, Vice President at Affect, shares her tips in this video.

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What I learned about social media from Baratunde Thurston and The Onion

Last week, I attended a talk with Baratunde Thurston, Digital Director at The Onion (@TheOnion), as part of The Year of Social Media (@UIUCsocialmedia) event series at the University of Illinois Champaign-Urbana. The talk, Foursquare Rallies, Voter Protection, Open Joke Book and Other Awesome Things To Do With Social Media, was witty, fun, and full of insightful and poignant information that I summarized into four takeaways. Play. Everything I needed to know about social media I learned from Read more […]

BMA Presents Mobile Marketing

Yesterday morning I rose bright and early to attend the New York Chapter of the Business Marketing Association’s panel discussion “The Mobile Dream: The B-to-B Advantage” . The panel was comprised of: Ben Edwards, VP, Digital Strategy & Development, IBM Noah Elkin, Senior Analyst, eMarketer James Gross, Vice President, Federated Media Marc-Henri Magdelenat, Director, Microsoft Mobile Media All of the panelists had really interesting perspectives and insight on mobile marketing. Read more […]

Gotham Media Ventures Breakfast on Gaming

Yesterday’s Gotham Media Ventures breakfast on the future of gaming was expertly moderated by former Activision exec and current President of E-Line Ventures Alan Gershenfeld. It was the type of event you don’t mind rolling out of bed an hour early for — great panelists, smart attendees, and frank conversation. And it was free! I took tons of notes, but here are a few of the most interesting takeaways: 97% of US kids play video games. More than 80 million people visited casual gaming websites Read more […]

Girls in Tech NYC “Relaunch” Launch Party

I met the brilliant Amy Cham at a Webgrrls networking event last week. By day, she’s a Technology & Marketing Convergence Manager at Tree House Agency, the Drupal powerhouses behind big, blog-heavy websites like the new FastCompany.com. By night, Amy is the new Managing Director of the New York City chapter of Girls in Tech. After making a brief splash around last year’s Web 2.0 Expo here in New York, Girls in Tech is re-launching with a new leadership team in place. The mission, however, Read more […]

Guest Blog: Katie on Slashdot’s Web 2.0 Luncheon at the W Hotel

Last Wednesday afternoon Yasmin and I were invited to a luncheon hosted by Slashdot founders Rob Malda and Jeff Bates who started Slashdot as undergraduates in 1997 and have built it up to formidable social networking site for IT folks that boasts thousands of users and contributors every day. Although I have to admit I was a bit confused about the topic for discussion, “Web 2.0: The Web is Dead…Long Live the Web,” I was excited about the luncheon for a few reasons. First, the lunch was Read more […]

Web 2.0 Expo Finally Comes to NYC!

Get pumped! O’Reilly is finally bringing the Web 2.0 Expo to New York City, September 16-19. Reasons you should attend: 1. O’Reilly coined the phrase “Web 2.0.” They get it. 2. If you use the code webny08emp157 , you’ll get $100 off your registration. You can also use that code to score a free exhibit hall pass! 3. I’ll be there, and I’d love to meet you. Leave a comment if you’re planning to attend. I opted for the $350 Expo Hall Plus package ($250 with the discount code), which means Read more […]