Quality Advice From Top Tech Journalists: Part 1

Public relations professionals new and old are taught in their careers the golden rules for how to treat the media: research their backgrounds, always email pitches, don’t blow up their inboxes, follow up sparingly – the list goes on… But has anyone actually gotten the chance to ask journalists what they want from the PR pros? On January 28, PRSA held the webinar, A Tech PR Trifecta, hosted by Affect President, Sandra Fathi, to figure this out. The webinar featured three technology journalists Read more […]

How to Navigate a Tradeshow

While navigating a tradeshow, whether for a client or for your own company, it is important to maximize the benefits of attending by setting up interviews, attending sessions and networking throughout. Brittany Bevacqua, Senior Director at Affect, shares key strategic tips to a successful event.

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NYC Social Media Week Key Takeaways – February 25, 2015

The second day of NYC Social Media Week continued today with impressive presenters who shared insights and analysis on the latest trends in social media. Here are the top three highlights of the day from the Affect team.

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Breaking Through the Noise: Using Event Insights to Generate Coverage

One of the questions we frequently get from clients is: How can we get press around industry events? The answer often depends on a variety of factors, including: The event type – Is this a major conference, or a smaller, more intimate event? The people – Will the Apples and Googles of the world be there? Is media attending and are they taking meetings? How many people and/or companies will be there? The spend – Did you secure booth space, or are you flying solo? Are you a sponsor, or Read more […]

Successful On-site PR Support

How to be a Valuable Partner at a Conference with Your Client Whether you’re a seasoned conference veteran, or a new comer, industry events are hectic and unpredictable.  As a PR professional, the goal is always to give your client every opportunity to shine – whether it is in front of reporters in attendance, potential customers or industry peers. Having been a conference producer in the past, I have seen many PR professionals try varying strategies to achieve success on-site. Now that I’m Read more […]

Work that Room: Top Five Tips for Making the Most Out of a Networking Event

Whether you’re in public relations or a related industry, you’ve likely attended your fair share of networking events. Mingling with the crowd and making worthwhile connections isn’t easy. Here are some tips for working a room: 1) Plan Your Intro. When approaching someone you don’t know, think about an opening line (just don’t ask them if they come here often). A tried and true approach is to inquire about their connection to the organization hosting the event. 2) Engage the loner. Read more […]

See and Be Seen – 5 Ways to “Make It Work” at Industry Events

Tip of the hat to Katie Safrey for this timely guest post. So maybe your company has decided to sponsor a few industry-related events this quarter, and you are the lucky soul that’s been selected to man the 6 foot table.  Or maybe you’re a small business owner that’s trying to drum up business by networking at some local conferences.  Either way, you have a choice.  You could look at this as an opportunity to sit all day and speak when spoken to, or you could view it as a proactive opportunity Read more […]

Guest Blog: Doctors on TV: The IRTS Medical Editors & Correspondents Panel

Affect Strategies Media Specialist Walter Ocner attended a “meet the medical correspondents” event this week and gives us these highlights. I had the recent pleasure of helping put together a panel for the International Radio and Television Society Foundation (IRTS) titled “Doctors on TV: Medical Editors and Correspondents”. The event was held in the HBO auditorium in New York City and brought together four of the most prominent medical correspondents on television today: Dr. Max Gomez, Read more […]

T3 PR Conference (Theory, Technology & Tactics for High-Tech PR) Call for Speakers

I am co-chairing the T3 PR Conference this year (the annual conference for PRSA’s Technology Section). We just opened up the Call for Papers and are actively recruiting speakers. If you know someone that you’d like to suggest, drop me a line. Submissions can be made online. About T3 PR: “The T3 PR Conference will take place in NY on 9/11/08 and will be devoted to issues facing today’s practitioners who specialize in public relations for organizations in technology industries. The Conference Read more […]

Sarah Lacy at SXSWi: What Happened?

I confess I have never been to South by Southwest. However, the beauty of any conference attended by obsessive bloggers is that you can follow the fun online wherever you are. Yesterday afternoon, I noticed a few tweets regarding Sarah Lacy’s keynote interview with Facebook founder Mark Zuckerberg. Sarah, a tech reporter for BusinessWeek, was universally panned — not necessarily for the content of the questions she asked, or for the answers she was able to squeeze out of the notoriously hard-to-read Read more […]