Build Your Brand the Social Way

An article I wrote recently appeared in PRNews on “Building Your Brand the Social Way” outlining some universal truths regarding social media engagement. If your company is blogging, tweeting or friending, you might want to check it out. Highlights include: Have a voice and stay on message (themes) Be authentic, honest & ethical Get ready for a long-term commitment Provide value, not noise Aim for quality, not quantity Share & play nice in the social media sandbox Bring online Read more […]

Is “Fooled You!” Good PR?

Yesterday morning, I sent an email around to the team with a link to TechCrunch’s April Fools tech PR roundup. My initial reaction to the post was, Oof. We missed the boat. Then I scrolled. And scrolled. And scrolled. I didn’t take time to tally them up, but there are dozens, if not hundreds, of goofy April Fools Day PR stunts mentioned. Here’s the question: is getting mentioned in passing on TechCrunch’s April Fools roundup a PR win? And, even if it is, isn’t it like winning on a technicality and Read more […]

Bad Usability Calendar 2009: When Poking Fun is Good PR

I got a fresh comment on my year-old post highlighting the 2008 Bad Usability Calendar, alerting me that the 2009 version is out. Hooray! In last year’s post, my love for the calendar nearly made me overlook its origins. I’m righting that this time: the calendars are the brainchild of a Nowegian UX firm, NetLife Research. Kudos to the team there for poking a little fun at their industry in the name of good PR. We often encourage our clients to look for opportunities to drop the veil of seriousness Read more […]

Simple Plans for Invaluable Feedback from Your Customers

Following Leslies’ great blog below on jetBlue, Dell, like jetBlue, are also being smart with their customers and mending their “bad” ways with a simple and clever idea: Dell’s IdeaStorm, Where Your Ideas Reign. Dell’s simple request: Post your ideas and tell us what products and services you like, what you don’t like. There are four tabs: “Post…your ideas for new products and services”, “Promote…interesting ideas you want to see”, “Discuss… with Dell” and “See…what Dell Read more […]

Travelodge PR Team Scores Nice Hit with Quirky Survey

The next time a client asks why you’re recommending they conduct a survey to generate PR, send them to this New Yorker piece on Coldplay. The article begins: In a 2005 piece in the Times, Jon Pareles called the British rock group Coldplay “the most insufferable band of the decade,” and he placed the blame on the band’s front man and singer, Chris Martin, whom he called a “passive-aggressive blowhard.” Earlier this year, in a study sponsored by the hotel chain Travelodge of the bedtime Read more […]