2017: Preparing for Industry Change

The saying goes “the only constant is change” – and here at Affect, our team is gearing up for the New Year and all the changes it will bring to our industry.  Our executive team –  Sandra Fathi, President; Melissa Baratta, Senior Vice President, Healthcare Practice Lead; Katie Creaser, Senior Vice President; and Brittany Bevacqua, Vice President, have shared predictions for B2B public relations and social media in 2017. Content marketing becomes content creation for coverage.  A 40% Read more […]

How to Demonstrate ROI on PR – Measure, Measure, Measure

Gone are the days when PR ROI was difficult to measure – in fact, most companies have been looking to measure the impact of their PR campaigns for some time now. But as companies put a greater emphasis on data-driven results, and measurement becomes an increasingly important component of PR, everyone from CMOs to heads of PR agencies still struggle to understand exactly what should be included when measuring their results. In a very competitive marketplace for clients, dollars and internal resources, Read more […]

Five Essentials for Your Crisis Communications Toolkit

When a crisis breaks, things accelerate quickly. It takes only minutes for a scandalous tweet to end up as top news on Huffington Post, and only one reporter to post a story about something negative or controversial on your company for it to take off in the media like wildfire. In today’s 24/7 media cycle, you need a solid response plan in place well in advance in order for your organization to react immediately – if you begin developing a response plan once you’re in the midst of a crisis, Read more […]

Client Management: Getting Back To Basics

New PR professionals and even some of us old pros, often have trouble  managing clients and keeping them happy. Of course, there are some things you can’t control and other things that make your client unhappy that are just screw ups. But there are some simple basics for client management that will keep you and your client symbiotic. Be Responsive— There is nothing a client hates more than sending an email or leaving a message and not getting a response for several hours or even days. Read more […]

Guest Blog: The Inside Scoop on Fox Business

Walter Ocner attended PR Newswire and MultiVu’s Media Luncheon today. His guest blog follows. Thanks, Walter! PR Newswire hosted a fascinating seminar in midtown Manhattan this afternoon which I was fortunate to attend. The focus was to give a behind-the-scenes look at Fox Business Network and hear from the people who decide what goes on the air. Moderated by Andrew Meranus, Director of Agency Vertical at PR Newswire, the panel consisted of Andrew Hoffman, Executive Producer at Fox Business; Read more […]

Job Applicant Blunders: A Can of Duh!

We’ve already written a post about How to NOT Get Hired in PR, but yet, applicants continue to send us new, outrageous material that we just have to blog about. Adding to our previous list of dos and don’ts, here are a few more suggestions that should be obvious to the semi-conscious: 1. Don’t send a photo of yourself – unless you are applying for a job as a model or a real-estate agent. 2. Don’t offer to provide services that are not required of the job – for example, ‘child care’ is not a Read more […]

Guest Blog: Meet & Greet with Baldwin-Wallace College PR Students

Walter Ocner, one of our Account Executives, recently had dinner with a group of Baldwin-Wallace College public relations students during their trip to New York City. He had a great time and graciously wrote up this account of the evening to share on our blog. Right before the holidays, I had the good fortune to meet with a group of students from the Baldwin-Wallace College PR program, located in Cleveland Ohio. These students came to New York City for the first time to experience the Read more […]

Marketing Director’s Guide to Throwing a Tiny Event on an Even Tinier Budget

It’s not often that I get the opportunity to show off my marketing skills for my friends and family. While I’m sure they appreciate my insightful deconstructions of television commercials and other forms of mass advertising, I sometimes think they don’t really “get” what I do on a day-to-day basis. (As my grandfather is fond of saying, “Baby, you lost me at computer.”) So I approached my upcoming birthday party with relish. An event! That requires invitations! Once I foisted control away from Read more […]