Do You Have An Exit Strategy?

Becoming a hero to disgruntled employees across the globe, JetBlue flight attendant Steven Slater’s dramatic resignation has sparked a flurry of chatter around the power of PR and the effectiveness of crisis communications (and of course, how to become an overnight celebrity). Steven Slater, being the savvy business man that he is, has hired high-profile… Continue reading

Where Does PR End and Customer Service Begin?

Marshall Kirkpatrick just wrote a great post on ReadWriteWeb about Twitter and CRM, using Comcast as an example. I could have written about 30 different posts of my own in response. But I keep coming back to this one question: Where does PR end and customer service begin? One of the most interesting aspects of… Continue reading

Takeaways from the Real-Time Communications Conference

Yesterday the Affect team sponsored and attended the Real-Time Communications Conference in NYC put together by the Business Development Institute (BDI) I thought it was a great gathering: The keynote speaker was Ray Kerins, VP Worldwide Communications, Pfizer. The panel that followed was moderated by Melanie Milstein, author of Twitter and the Micro-Messaging Revolution with… Continue reading

Are you coming to the Real-Time Communications Conference in NY, Jan 14th?

There’s a conference this week called the ‘Real-Time Communications Conference’ coming up this Wednesday, January 14th at the Graduate  Center of the City University of New York from 8:00 AM until 12:15 PM. They have a great line up of speakers (including myself 😉 but here are some highlights: David Sacks, Founder & CEO, Yammer,… Continue reading

jetBlue T5: In a Word, Awesome

How can it be three weeks since I braved the BQE on a Saturday morning to join my fellow jetBlue lovers for Terminal 5’s tryout day? My excuses for not posting sooner include Hurricane Gustav (thankfully more of an inconvenience to my family than a disaster), a quick trip to Jackson Hole, Wyoming (highly recommended),… Continue reading

See You at jetBlue T5 this Saturday!

A couple of weeks ago, I got an invitation from jetBlue to participate in a “kick the tires” day at JFK Terminal 5. If you’ve flown out of JFK, you have probably seen the mysterious, Eero Saarinen-designed Terminal 5 peeking at you from your seat on the Air Train. It’s been out of use since… Continue reading

Student Uses Twitter to Save Himself from Egyptian Jail

Walter caught this article on just a few hours ago about a University of California – Berkeley student, named James Karl Buck, who used Twitter to reach out to friends to let them know that he had been arrested in Mahalla, Egypt, while covering an anti-government protest. Friends on his Twitter network secured a lawyer for… Continue reading

Airborne & jetBlue — Co-Marketing at its Best

Did anyone else fly jetBlue out of JFK the weekend before Christmas? If you did, I hope you noticed this piece of incredibly clever, perfectly timed co-marketing: Front Opened Baskets containing hundreds of these were sitting on top of every jetBlue check-in kiosk. If you grabbed one, you hit the jackpot — free Airborne On… Continue reading