Do You Have An Exit Strategy?

Becoming a hero to disgruntled employees across the globe, JetBlue flight attendant Steven Slater’s dramatic resignation has sparked a flurry of chatter around the power of PR and the effectiveness of crisis communications (and of course, how to become an overnight celebrity). Steven Slater, being the savvy business man that he is, has hired high-profile publicist Howard Bragman to represent him. Once those pesky criminal charges are dealt with, Howard intends to help extend Slater’s 15 minutes Read more […]

Where Does PR End and Customer Service Begin?

Marshall Kirkpatrick just wrote a great post on ReadWriteWeb about Twitter and CRM, using Comcast as an example. I could have written about 30 different posts of my own in response. But I keep coming back to this one question: Where does PR end and customer service begin? One of the most interesting aspects of Twitter is that it provides a neutral playing ground for every type of communications agenda. I often find myself arguing that the next wave of successful social networking sites will specialize Read more […]

Takeaways from the Real-Time Communications Conference

Yesterday the Affect team sponsored and attended the Real-Time Communications Conference in NYC put together by the Business Development Institute (BDI) I thought it was a great gathering: The keynote speaker was Ray Kerins, VP Worldwide Communications, Pfizer. The panel that followed was moderated by Melanie Milstein, author of Twitter and the Micro-Messaging Revolution with Dave Armon, President PR Newswire, David Sacks, Founder of Yammer, Paul Gennaro, Chief Communication Officer, AECOM, Morgan Read more […]

Are you coming to the Real-Time Communications Conference in NY, Jan 14th?

There’s a conference this week called the ‘Real-Time Communications Conference’ coming up this Wednesday, January 14th at the Graduate¬† Center of the City University of New York from 8:00 AM until 12:15 PM. They have a great line up of speakers (including myself ūüėČ but here are some highlights: David Sacks, Founder & CEO, Yammer, Morgan Johnston, Corporate Communications Manager, JetBlue, Raymond Kerins, Vice President/Worldwide Communications, Pfizer. There are general sessions that Read more […]

jetBlue T5: In a Word, Awesome

How can it be three weeks since I braved the BQE on a Saturday morning to join my fellow jetBlue lovers for Terminal 5’s tryout day? My excuses for not posting sooner include Hurricane Gustav (thankfully more of an inconvenience to my family than a disaster), a quick trip to Jackson Hole, Wyoming (highly recommended), and, well, life! I think all participants would agree that the day was a success. While the experience wasn’t without its small snafus, like the escalator that lurched to a stop Read more […]

See You at jetBlue T5 this Saturday!

A couple of weeks ago, I got an invitation from jetBlue to participate in a “kick the tires” day at JFK Terminal 5. If you’ve flown out of JFK, you have probably seen the mysterious, Eero Saarinen-designed Terminal 5 peeking at you from your seat on the Air Train. It’s been out of use since TWA went out of business in the mid-90s and sitting there, empty, since. jetBlue purchased Terminal 5 a few years ago, spiffed it up, and built a new terminal directly behind it. And this Saturday at 9am, Read more […]

Student Uses Twitter to Save Himself from Egyptian Jail

Walter caught this article on just a few hours ago about a University of California –¬†Berkeley student, named James Karl Buck, who used Twitter to reach out to friends to let them know that he had been arrested in Mahalla, Egypt, while covering an anti-government protest. Friends on his Twitter network¬†secured a lawyer for the student while he continued to send updates from his phone while he was detained. He was released a few days later and is currently working to locate and free¬†the Read more […]

Airborne & jetBlue — Co-Marketing at its Best

Did anyone else fly jetBlue out of JFK the weekend before Christmas? If you did, I hope you noticed this piece of incredibly clever, perfectly timed co-marketing: Front Opened Baskets containing hundreds of these were sitting on top of every jetBlue check-in kiosk. If you grabbed one, you hit the jackpot — free Airborne On the Go sample, a 55 cent coupon off of your next Airborne purchase, AND a unique sweepstakes code to enter at I grabbed three — Read more […]