70% of Content Marketing is Ineffective: 3 Areas to Reconsider

A recent survey by the Content Marketing Institute found that only 30% of B2B companies in North America feel their organizations are effective at content marketing. That number is astounding considering over 80% of B2B marketers and 50% of B2B companies have a content marketing strategy – and it’s safe to say that most of the rest of them are putting out some kind of content, albeit absent some kind of strategy. If you’re among that 70% of companies not seeing ROI from your content marketing Read more […]

Social Tools On-the-Rise for 2016

In public relations, we always strive to keep on top of the latest social tools and features. But with all the buzz in a saturated industry and new launches seemingly every day, which ones are worth noting? TechAdvisor recently published a piece featuring new social media apps that could rival the traditional dominant players. Here are the new trending apps to watch out for: Peach – A new app for iOS created by the co-founder of Vine that is a combination of Facebook, Path, Slack, Snapchat Read more […]

Got New Year’s Resolutions? They’re Great for Your Company, Too.

Happy 2016! While many of us have just set our personal new year’s resolutions with goals to spend extra time with family, read more books for pleasure, or hit the gym on a regular basis, we at Affect thought that it would be just as important to set resolutions for the company as a whole.

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5 Marketing Technology Trends For 2016

The marketing technology landscape continues to grow with new products, wide-eyed start-ups and a continuous flow of investments. So what does this mean for marketers and corporations in the New Year? VentureBeat’s article titled, “These 5 Marketing Tech Trends will be Huge in 2016,” captures the top key trends that will take place in 2016.

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Charitable Giving in the Holiday Season

At Affect, we care about supporting our local community through a variety of charitable organizations and activities. For our team, it also provides an opportunity to connect with the community in which we live and work, and to make a difference. This year, we participated in three unique initiatives.

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Social Media Marketing Trends for 2016

The social media landscape is constantly evolving and making a larger impact for marketers year-over-year. A recent Huffington Post article titled, “4 Key Social Media Marketing Trends To Lead The Game in 2016,” points out that social platforms are being introduced as quickly as some are phased out, making the “rules of the game” difficult to manage.

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Holiday Marketing Insights for the 2015 Season

The holidays are among us and business owners everywhere are thinking about how to optimize their marketing strategies to expand their reach during the peak of shopping season. In a recent Marketing Land article titled, Holiday Email Marketing Insights, industry leaders shared their tips and recommendations based on last year’s holiday campaigns. Here are the highlights from their findings: Global inbox placement rates have slid below 80% in 2015. US brands identified as “legitimate senders” Read more […]

Affect Talks Internship and Entrepreneurship to PRSSA FIT

One of the most rewarding experiences for any professional is to mentor and help prospective candidates find his or her calling in the real world. In mid-November, Affect visited the PRSSA chapter of the Fashion Institute of Technology to do just that. In this interactive session, Sandra Fathi, President at Affect, spoke to a group of 30 budding professionals about the PR industry and what they can expect in the real world. The vivid discussion also touched on the process involved with creating Read more […]

Why Every Brand Should Value Earned Media

Sandra Fathi, President of Affect, sat down with Doug Simon to analyze the findings of the DSSimon’s Media Influencers Report which shares new statistics and sentiments in the industry, ranging from digital content to communications trends.

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Top Social Media Takeaways from Communications Week 2015

Last week, Communications Week 2015 came to a close with its highly anticipated Friday Morning Sessions event. The three expert panel sessions provided key lessons for optimizing your business social media strategy, and here are our top three takeaways from the event.

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