Tech Media Watch: Four Things We’re Loving

At Affect, we’re constantly on the pulse of the media landscape—who’s moving where, who’s covering what, and what new tricks publications or networks are using to trying to capture our collective attention. The tech sector has been particularly interesting from a media perspective, with several high-profile entities expanding, boosting or deepening their coverage of this disruptive industry, many in just the last month alone. Here are four of our current favorites: Forbes Podcast: The Read more […]

70% of Content Marketing is Ineffective: 3 Areas to Reconsider

A recent survey by the Content Marketing Institute found that only 30% of B2B companies in North America feel their organizations are effective at content marketing. That number is astounding considering over 80% of B2B marketers and 50% of B2B companies have a content marketing strategy – and it’s safe to say that most of the rest of them are putting out some kind of content, albeit absent some kind of strategy. If you’re among that 70% of companies not seeing ROI from your content marketing Read more […]

Quality Advice from Top Tech Journalists: Part 2

Welcome back for Part 2! If you missed part 1 featuring tips from Jason Perlow from ZDNet, click here. The second panelist for the PRSA webinar, A Tech PR Trifecta, was Martin Bryant, Editor-at-Large at The Next Web. Martin has been in the industry for a number of years and has climbed the ladder at The Next Web from a writer to the top dog. About The Next Web At The Next Web, there are 12 staff members located all over the globe, including the U.K., U.S. east coast, U.S. west coast, Read more […]

Quality Advice From Top Tech Journalists: Part 1

Public relations professionals new and old are taught in their careers the golden rules for how to treat the media: research their backgrounds, always email pitches, don’t blow up their inboxes, follow up sparingly – the list goes on… But has anyone actually gotten the chance to ask journalists what they want from the PR pros? On January 28, PRSA held the webinar, A Tech PR Trifecta, hosted by Affect President, Sandra Fathi, to figure this out. The webinar featured three technology journalists Read more […]

Four Key Tips for Successful Media Relations Results

When first starting out in the PR industry, achieving a breakthrough in a top tier business publication or in a key tech vertical outlet can seem like a lofty goal. The good news is that with the right strategy (and a little bit of persistence) it’s achievable! Here are a few tips to incorporate into your daily pitching activities so you can make inroads with those “dream” outlets on your media list.

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The Inside Scoop from Top Tech Journalists

In the communications field, it’s always a key goal to better understand your clients’ industries and build strong relationships with the media. In order to help bridge the gap between journalists and PR professionals, Affect’s President, Sandra Fathi, will be moderating a webinar for PRSA titled, “A PR Trifecta: How to Build Great Relationships with Tech Journalists, Understand Current Media Trends and Secure Top Feature Placements for Your Clients.” The webinar will be held on January Read more […]

5 Marketing Technology Trends For 2016

The marketing technology landscape continues to grow with new products, wide-eyed start-ups and a continuous flow of investments. So what does this mean for marketers and corporations in the New Year? VentureBeat’s article titled, “These 5 Marketing Tech Trends will be Huge in 2016,” captures the top key trends that will take place in 2016.

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Affect Wins 2015 Bulldog Stars of PR Award

Affect is thrilled to announce that the agency has won the 2015 Bulldog Stars of PR Award for Small Agency of the Year! The Bulldog Stars of PR Awards recognize agencies and individuals who are performing outstanding work in the public relations and communications industry. The nominations are judged by working and award-winning journalists from a number of leading media outlets. Affect is thrilled to be included as a recipient for this year’s award. As the winning Small Agency of the Year, Read more […]

Holiday Marketing Insights for the 2015 Season

The holidays are among us and business owners everywhere are thinking about how to optimize their marketing strategies to expand their reach during the peak of shopping season. In a recent Marketing Land article titled, Holiday Email Marketing Insights, industry leaders shared their tips and recommendations based on last year’s holiday campaigns. Here are the highlights from their findings: Global inbox placement rates have slid below 80% in 2015. US brands identified as “legitimate senders” Read more […]

4 Tips to Get Ahead in the Workplace

In a recent PRSSA event titled, “Managing Up: How to Be a Stand-Out Intern, or New Pro,” a panel of PR professionals shared key tips with aspiring PR professionals on how to get ahead as an entry-level employee. Between the four panelists, their workplace experiences of managing full teams and client loads have provided the following insights for young PR stars entering the workforce: ANTICPATE Nothing is more encouraging to a supervisor than seeing a junior employee take initiative Read more […]