Four Key Tips for Successful Media Relations Results

When first starting out in the PR industry, achieving a breakthrough in a top tier business publication or in a key tech vertical outlet can seem like a lofty goal. The good news is that with the right strategy (and a little bit of persistence) it’s achievable! Here are a few tips to incorporate into your daily pitching activities so you can make inroads with those “dream” outlets on your media list.

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The Inside Scoop from Top Tech Journalists

In the communications field, it’s always a key goal to better understand your clients’ industries and build strong relationships with the media. In order to help bridge the gap between journalists and PR professionals, Affect’s President, Sandra Fathi, will be moderating a webinar for PRSA titled, “A PR Trifecta: How to Build Great Relationships with… Continue reading

5 Marketing Technology Trends For 2016

The marketing technology landscape continues to grow with new products, wide-eyed start-ups and a continuous flow of investments. So what does this mean for marketers and corporations in the New Year? VentureBeat’s article titled, “These 5 Marketing Tech Trends will be Huge in 2016,” captures the top key trends that will take place in 2016.

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Affect Wins 2015 Bulldog Stars of PR Award

Affect is thrilled to announce that the agency has won the 2015 Bulldog Stars of PR Award for Small Agency of the Year! The Bulldog Stars of PR Awards recognize agencies and individuals who are performing outstanding work in the public relations and communications industry. The nominations are judged by working and award-winning journalists from… Continue reading

Holiday Marketing Insights for the 2015 Season

The holidays are among us and business owners everywhere are thinking about how to optimize their marketing strategies to expand their reach during the peak of shopping season. In a recent Marketing Land article titled, Holiday Email Marketing Insights, industry leaders shared their tips and recommendations based on last year’s holiday campaigns. Here are the… Continue reading

4 Tips to Get Ahead in the Workplace

In a recent PRSSA event titled, “Managing Up: How to Be a Stand-Out Intern, or New Pro,” a panel of PR professionals shared key tips with aspiring PR professionals on how to get ahead as an entry-level employee. Between the four panelists, their workplace experiences of managing full teams and client loads have provided the… Continue reading

Why Every Brand Should Value Earned Media

Sandra Fathi, President of Affect, sat down with Doug Simon to analyze the findings of the DSSimon’s Media Influencers Report which shares new statistics and sentiments in the industry, ranging from digital content to communications trends.

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Top Social Media Takeaways from Communications Week 2015

Last week, Communications Week 2015 came to a close with its highly anticipated Friday Morning Sessions event. The three expert panel sessions provided key lessons for optimizing your business social media strategy, and here are our top three takeaways from the event.

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How to Use Culture as a Media Hook

For many businesses, relying on the merits of their products alone may not be enough to garner the most coveted media placements. In this video, Sandra Fathi, President at Affect, shares how companies can share best practices about their corporate culture in order to hook media interest.

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8 Tips for Creative Media Relations

While product announcements often gain media coverage, it’s important to also think creatively to further the reach of any communications program. Brittany Bevacqua, Senior Director of Affect, shares eight tips to creative media relations.

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