Pitching Reporters on Social Media – What Works & What Doesn’t

Last week, we attended a PRSA event, “Meet the Media: How Journalists Use Social Media for News and Sources,” and heard from a great panel of journalists including: Galina Espinoza – senior director, strategic content, NBC News (moderator) Michael Roston – senior staff editor, The New York Times Paula Rizzo – senior health producer, Fox News Kaitlin Ahern – editor, Parents.com Lindsay Goldwert – freelancer, Fast Company, The Daily News, Marketwatch, Glamour, ABCNews.com Read more […]

Spotlight on Security Technology: Getting the Media’s Attention

Data breaches, DDoS attacks, ransomware, malware, botnets and more – not a day goes by without one of these cybersecurity threats splashed across the front page of the news. Organizations of all types and sizes including Yahoo, LinkedIn and even the Democratic National Committee have fallen victim to hackers. As a result, the security and technology media landscape has become one of the most competitive, with reporters battling to be the first to break the news of the latest attack and industry Read more […]

Meet Affect @ Ragan’s Visual Communications Conference at Cisco, September 21-23

Content marketing is getting harder everyday. Comms pros are challenged to create creative, exciting content to stand out from the competition – while dealing with consumers’ shortening attention spans and a heavier reliance on mobile phones. Most brands understand that visuals need to be a part of their content marketing strategy – but don’t know where to start or how to make sure that they achieve ROI for their efforts. Join Affect at Ragan’s Visual Communications Conference at Cisco headquarters Read more […]

Highlights from Verizon’s 2016 Data Breach Investigations Report

Every year, the industry looks to Verizon for key security statistics and to report on the state of security globally. From a public relations perspective, the findings in this report help kick-off the discussion for upcoming trends as well as provides interesting statistics to draw from when creating content. For 2016, the report highlights that companies need not only guard against new threats, but also remember the basics. In fact, phishing schemes have seen a resurgence in popularity, with Read more […]

Tech Media Watch: Four Things We’re Loving

At Affect, we’re constantly on the pulse of the media landscape—who’s moving where, who’s covering what, and what new tricks publications or networks are using to trying to capture our collective attention. The tech sector has been particularly interesting from a media perspective, with several high-profile entities expanding, boosting or deepening their coverage of this disruptive industry, many in just the last month alone. Here are four of our current favorites: Forbes Podcast: The Read more […]

70% of Content Marketing is Ineffective: 3 Areas to Reconsider

A recent survey by the Content Marketing Institute found that only 30% of B2B companies in North America feel their organizations are effective at content marketing. That number is astounding considering over 80% of B2B marketers and 50% of B2B companies have a content marketing strategy – and it’s safe to say that most of the rest of them are putting out some kind of content, albeit absent some kind of strategy. If you’re among that 70% of companies not seeing ROI from your content marketing Read more […]

Quality Advice from Top Tech Journalists: Part 2

Welcome back for Part 2! If you missed part 1 featuring tips from Jason Perlow from ZDNet, click here. The second panelist for the PRSA webinar, A Tech PR Trifecta, was Martin Bryant, Editor-at-Large at The Next Web. Martin has been in the industry for a number of years and has climbed the ladder at The Next Web from a writer to the top dog. About The Next Web At The Next Web, there are 12 staff members located all over the globe, including the U.K., U.S. east coast, U.S. west coast, Read more […]

Quality Advice From Top Tech Journalists: Part 1

Public relations professionals new and old are taught in their careers the golden rules for how to treat the media: research their backgrounds, always email pitches, don’t blow up their inboxes, follow up sparingly – the list goes on… But has anyone actually gotten the chance to ask journalists what they want from the PR pros? On January 28, PRSA held the webinar, A Tech PR Trifecta, hosted by Affect President, Sandra Fathi, to figure this out. The webinar featured three technology journalists Read more […]

Four Key Tips for Successful Media Relations Results

When first starting out in the PR industry, achieving a breakthrough in a top tier business publication or in a key tech vertical outlet can seem like a lofty goal. The good news is that with the right strategy (and a little bit of persistence) it’s achievable! Here are a few tips to incorporate into your daily pitching activities so you can make inroads with those “dream” outlets on your media list.

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The Inside Scoop from Top Tech Journalists

In the communications field, it’s always a key goal to better understand your clients’ industries and build strong relationships with the media. In order to help bridge the gap between journalists and PR professionals, Affect’s President, Sandra Fathi, will be moderating a webinar for PRSA titled, “A PR Trifecta: How to Build Great Relationships with Tech Journalists, Understand Current Media Trends and Secure Top Feature Placements for Your Clients.” The webinar will be held on January Read more […]