Need Press? Repeat: ‘Green,’ ‘Sex,’ ‘Cancer,’ ‘Secret,’ ‘Fat’

According to an article in today’s NY Times, these words help PR folk get press. The article discusses two issues; how certain words can get an editor to sit up an pay attention, and how ‘keyword’ density can help with press release pickup and search engine rankings. It is well-known in the industry that the… Continue reading

Even the New York Times Gets it Wrong Sometimes

I caught this small typo on the New York Times website last week and had the immediate urge to take a screenshot. I kept the file on my desktop for awhile, not knowing what to do with it. This morning I realized what I like about it. Isn’t it a relief to know that even… Continue reading

NYT: Want to Succeed in Life? Study Philosophy & Creative Writing

I love it when The New York Times validates my life choices: In a New Generation of College Students, Many Opt for the Life Examined “If I were to start again as an undergraduate, I would major in philosophy,” said Matthew Goldstein, the CUNY chancellor, who majored in mathematics and statistics. “I think that subject… Continue reading

Microsoft/Yahoo Acquisition Coverage in the New York Times’ Tech Blogs

I have been following the Microsoft/Yahoo acquisition story all morning, and, I must say, it’s amazing to me how many creative, well-written pieces the New York Times has posted on this subject today. The paper’s Technology home page is usually where I start my day at the office. From there, I usually get hooked into… Continue reading

2007: The Year In Ideas (and Awards)

For a meme-junkie such as myself, there is no better time of year to catch up on microtrends than the New York Times Magazine’s annual Year in Ideas. Reading year-end pieces such as this one, and GOOD Magazine’s, feels like an naughty idea binge. While they’re good for reading up on trends you may have… Continue reading