Key Takeaways: PRSA-NY’s Crack the Media Code; Crush It On Air

A few weeks ago, I attended PRSA-NY’s event “Crack the Media, Craft Your Pitch, Crush It On Air,” with two media professionals, Paula Rizzo, Senior Producer for Fox News, and former Martha Stewart magazine editor, Terri Trespicio, who offered the inside scoop on what attracts reporters’ attention and gets your story on-air. Here are my top takeaways: Nail the pitch- pitch like a producer. Always ask yourself: “Why do I care?” “Why does my audience care? “Why now?” Read more […]