Road to RSA 2017: Media to Watch, Big Trends & Hot Roundups

The road to RSA is always paved with good intentions — from the official media list teeming with hot press contacts, an incredible agenda with the industry’s most visible thought leaders, hot launch predictions, and the notion that the world’s leading security professionals will all come together and find solutions to the most important issues/challenges at hand in a new era of cyber warfare. With persistent and increasing cyber attacks and data breaches, to a new President and political power Read more […]

2017: Preparing for Industry Change

The saying goes “the only constant is change” – and here at Affect, our team is gearing up for the New Year and all the changes it will bring to our industry.  Our executive team –  Sandra Fathi, President; Melissa Baratta, Senior Vice President, Healthcare Practice Lead; Katie Creaser, Senior Vice President; and Brittany Bevacqua, Vice President, have shared predictions for B2B public relations and social media in 2017. Content marketing becomes content creation for coverage.  A 40% Read more […]

Spotlight on HR Tech: 5 Things Reporters Want from You Today

The HR tech industry is growing quickly. Human resources executives are now sitting at the C-suite table, and are in need of solutions to help them better understand their employees’ behaviors, staffing trends and employee costs – and the tech sector has responded with fantastic tools to do all of these things in more. While HR tech companies are delivering useful, important solutions, many of them are still having a hard time cracking the media – and they need to do so in order to get visibility Read more […]

How to Build Lasting Relationships with the Media

Even after several years in the PR industry, I still enjoy “meet the press” events. These events are great opportunities to meet journalists and learn more about how your clients potentially align with the topics they cover. Most importantly, they provide critical information on how specific reporters prefer to work with PR practitioners. I recently attended a media luncheon hosted by the Publicity Club of New York, and came back with substantial insight from a handful of reporters at top-tier Read more […]

How I Got the Hit

Publication: U.S. News and World Report Article: Justin Bieber’s Arrest: Addicted to Wealth and Power? Client: Caron Treatment Centers Goal: The goal of the pitch was to dig deeper into Justin Bieber’s recent actions to offer commentary from our client Caron Treatment Centers, which is a nationally recognized nonprofit provider of drug and alcohol addiction treatment. The angle we wanted to take with this pitch was how Justin Bieber’s latest actions may have been caused by something other Read more […]

Your Media Relations Checklist

A big portion of our day at Affect is focused on media outreach for our PR clients. Because we’re pitching so often, sometimes it’s beneficial to go back to the basics, evaluate your process and make sure you’re checking off all of your boxes. Here’s a checklist of everything you should ask yourself before hitting the send button to that reporter. Do I understand the timeliness of the piece/topic? Why should the reporter write about this today? If there’s another breaking news item Read more […]

In 10 Words: Running a PR Campaign

Every week, we like to hold mini-training sessions on everything from insider info from local “meet the media” events to the latest features on social media platforms. It’s a great way for our team members to share their expertise with the broader agency and learn valuable tips to help with the daily grind. Recently, I had the pleasure of leading a session that’s near and dear to my heart – running a PR campaign. Any successful PR effort requires careful planning, flawless execution Read more […]

Hitting the Home Run: 5 Pitching Tactics from the Associated Press

Recently, a few members of the Affect team attended a PRSA-NY panel, “Inside the Media” at the Associated Press (AP). The event panel consisted of three journalists: Beth Harpaz, Travel Editor, John Simons, Technology and Media Editor and Amanda Barrett, New York News Editor whose goal was to discuss how PR practitioners can further collaborate with reporters in a mutually beneficial way. There were quite a few interesting discussions that took place during the panel, as well as important Read more […]

Hey I Just Pitched You, and This is Crazy. I’ve Got Your Number, so Call You Maybe?

I recently attended a panel discussion of technology journalists from publications such as Engadget, DVICE, Men’s Fitness, ABC News and Maxim, and the conversation quickly turned to how the landscape of journalism is changing, which affects how we as PR professionals interact with different publications to secure coverage for our clients. Throughout the panel, I noticed that there seemed to be two “teams” forming based on their opinions: the younger journalists and the journalists who had been Read more […]

Pitching 101: The Basics Every PR Newbie Should Know

When first starting out in PR, pitching stories for clients can be nerve-racking. When my account supervisor gave me my first assignment, I was excited but also nervous. Finally, I was given the chance to contribute to the coverage I monitored for on a daily basis, but I didn’t want to mess up. What if I couldn’t produce any results? What if I said the wrong thing to the reporter? What if I ended up on the Bad Pitch Blog? Sure, if I were pitching a new Apple product launch it would seem like Read more […]