Quality Advice from Top Tech Journalists: Part 3

Welcome back for part 3! If you missed part 1 with Jason Perlow of ZDNet, or part 2 with Martin Bryant of The Next Web, click to view the blog posts. The third and final panelist for the A Tech PR Trifecta webinar hosted by PRSA was Mark Sullivan, senior writer at Fast Company. He covers hardware and software products of large platform companies like Apple, Google, Microsoft, and Samsung. Prior to Fast Company, he wrote for VentureBeat, Light Reading, CNET, Wired, and PCWorld. About Fast Read more […]

Quality Advice From Top Tech Journalists: Part 1

Public relations professionals new and old are taught in their careers the golden rules for how to treat the media: research their backgrounds, always email pitches, don’t blow up their inboxes, follow up sparingly – the list goes on… But has anyone actually gotten the chance to ask journalists what they want from the PR pros? On January 28, PRSA held the webinar, A Tech PR Trifecta, hosted by Affect President, Sandra Fathi, to figure this out. The webinar featured three technology journalists Read more […]

Another Successful Year for PRSA’s Amazing Race!

Last week, PRSA’s 2015 Amazing Race took place in the heart of NYC and was a smash hit. Top PR teams from a variety of NYC-based companies met at McGettigan’s bar for an evening of competitive fun. The scavenger hunt kicked off at 5 PM, and each team set out to race around midtown utilizing their creative juices to snap photos with newscastors, celebrities, and iconic New York locations, as well as answer a variety of PR trivia questions and showcase their artistic ability in the drawing portion Read more […]

Choosing Your Company’s Spokesperson: Don’t Put All your Eggs in One Basket

There has been a lot of uproar in the news recently regarding brand spokespeople gone wrong, from Subway spokesman Jared Fogel’s indictment on criminal charges to other major cases over the past decade. For example, you might remember Kellogg’s dropping Michael Phelps for smoking marijuana, or Smithfield Foods and The Food Network dropping Paula Deen for publicly vocalizing racist slurs. With these instances in mind, it seems that the margin of human error is high risk and brands should be cautious Read more […]

Five Steps to Spring Clean Your Marketing Plan

It’s mid-April. The sun is shining, the air is warmer – it’s time for iced coffee, lighter jackets and a good airing out of the home and office after being cooped up all winter. It’s also a good time to take a look at your marketing plan to see how it’s going so far in 2015. Dust off any cobwebs, add some shine and generally give it a good cleaning before we enter the summer months when half your team (and clients/customers) go out on vacation. Here are five ways to refresh your marketing Read more […]

Facebook Ventures Into Video Sharing – YouTube Beware?

Earlier this week during Facebook’s developer conference, F8, the social media platform unveiled its latest products, developer tools and announcements. It was a lot to take in – announcements spanned from spherical video to the platform’s new ad exchange, LiveRail. One thing is very clear, Facebook continues to move quickly and find new ways to generate profit while engaging its users.   From Affect’s perspective the announcement most relevant to our work and clients is that Facebook Read more […]

How to Reach the Family “Chief Medical Officer”: 3 Takeaways from the Women’s Healthcare Innovation and Leadership Showcase

This week I had the privilege of attending the HBA’s second Women’s Healthcare Innovation and Leadership Showcase, which featured a number of industry leaders and practitioners focusing on how to chart the future of women’s healthcare. Women represent an important target market for healthcare companies since they are considered the CEOs/CMOs of the family unit; they are often taking care of children and/or elderly parents, and have significant influence within their families and the community Read more […]

Making the Case for “People” Storytelling

To this day, one of my favorite things about PR is storytelling. Broadly-speaking, most clients I’ve worked with in the B2B space have wanted to focus on the “core” storylines for PR—the technology or services they offer, challenges/opportunities for their customers, competitive differentiators and more. And why wouldn’t they? The reasons are obvious. But lately, I’ve been more intrigued with uncovering the peripheral, people-oriented storylines that can both increase awareness Read more […]

5 Ways to Build a Better Relationship with Your PR Agency

My absolute favorite thing about my job is my relationships with Affect’s clients – and it always has been. Although I don’t play favorites, the best clients are the ones that view our agency as a true partner and extension of their marketing and communications team. It’s easy to do great work for companies that have confidence in the work that we do. That said, PR is a service industry and I’ve been in the game long enough to have seen clients come and go for a variety of reasons. As an agency, Read more […]

5 Ways to Reinvigorate Your Media Relations Program

If your media relations program is going well and you’re getting a consistent level of coverage, it can be easy to fall into a rhythm that stays within the company’s comfort zone – following a standard flight plan and putting out the same kinds of announcements and content month after month. Doing so for too long, however, can result in a stale PR program and a bored c-suite that eventually asks, is this strategy actually moving the needle for our business? Whether your media relations program Read more […]