5 Ways to Reinvigorate Your Media Relations Program

If your media relations program is going well and you’re getting a consistent level of coverage, it can be easy to fall into a rhythm that stays within the company’s comfort zone – following a standard flight plan and putting out the same kinds of announcements and content month after month. Doing so for too long, however, can result in a stale PR program and a bored c-suite that eventually asks, is this strategy actually moving the needle for our business? Whether your media relations program Read more […]

3 Takeaways from our Client Satisfaction Survey

Being a good PR executive first means being a good service provider. As an agency, we put a lot of emphasis on providing excellent client service – being trusted advisors, counselors and partners. We focus on cultivating strong relationships with our clients on a daily basis, but sometimes it helps to take a formal temperature check on how things are going and where we can improve. That’s why at the end of every year, we ask our clients for their honest, direct feedback on their experience with Read more […]

White House & #SOTU: Lessons in Social Media Strategy

President Obama departed from tradition in the State of the Union (SOTU) address last week and set precedence by releasing a copy his speech via social media before he even stepped onto the House floor to address Congress. In a strategic ploy of using social media to not only inform the public but also cause a surge in publicity for the President’s proposals, the Administration generated 2.6 million tweets with the hashtag #SOTU – a 52.9% increase from last year when Twitter logged in 1.7 Read more […]

When the PR Party is Over: Tips for Coping with Post-CES Depression

You had big dreams for your PR strategy at CES – and for good reason. Your product is awesome, your announcements were on-point, your CEO attended and his comments on the industry were unique, insightful and airtight. You even found extra budget for press events and the entire PR team was on the ground to pitch reporters at the show – they got you on-air with CNET on opening day! You were ready to take on the world – CES 2015 was your moment and no one could stop you! But your dreams quickly became Read more […]

New Years Resolution – Empowering Your Clients

Many public relations professionals are focused on the day-to-day within the agency – securing coverage, setting strategy, developing relationships with reporters, metrics, etc. While all of this is critical, it is equally important to remember to invest and nurture the team’s relationship with the client contact, whether it’s the Marketing Manager, the PR Director, or the head of Corporate Communications. In a new post for PR News, Anu Kher, Senior Account Executive at Affect, writes: “To Read more […]

CNN #AskACop – Lessons in Hashtag Disasters

Twitter has seen its fair share of marketing mishaps over the last year, from celebrities to executives to companies jumping the gun on the use of hashtags and tweet chats without putting much thought or preparation into them beforehand. Last week Topps Company’s #RockThatRock campaign received some backlash, and simultaneously we saw CNN create some controversy with their #AskACop hashtag, designed to create discussion between viewers and cops during its special, CNN Tonight‘s #CopsUnderFire. Instead Read more […]

Social Media Promotion Gone Wrong: Lessons Learned from Ring Pops’ #RockThatRock Campaign

Last week, the Topps Company – maker of Ring Pops candy – experienced backlash and a potential investigation by the Federal Trade Commission after the company launched its #RockThatRock campaign, which invited users to post photos on social media showing how they wear their “edible bling.” However, some pre-teen and teen girls entered the contest posting photos that some construed as provocative. As a result, several advocacy groups have asked the FTC to investigate the Topps Company, claiming Read more […]

5 Things You Can Do Now to Boost Visibility

Whether you’re a startup or an established company, increasing visibility for your organization is a constant uphill battle, especially in an over-saturated market. However, promoting your business and staying top-of-mind with customers, partners and prospects doesn’t always have to require large budgets or extensive teams to execute. Here are five proven tactics you can do now to help boost the visibility of your organization: 1. Make an official announcement Are you launching a new product Read more […]