Quality Advice From Top Tech Journalists: Part 1

Public relations professionals new and old are taught in their careers the golden rules for how to treat the media: research their backgrounds, always email pitches, don’t blow up their inboxes, follow up sparingly – the list goes on… But has anyone actually gotten the chance to ask journalists what they want from the PR pros? On January 28, PRSA held the webinar, A Tech PR Trifecta, hosted by Affect President, Sandra Fathi, to figure this out. The webinar featured three technology journalists Read more […]

The Inside Scoop from Top Tech Journalists

In the communications field, it’s always a key goal to better understand your clients’ industries and build strong relationships with the media. In order to help bridge the gap between journalists and PR professionals, Affect’s President, Sandra Fathi, will be moderating a webinar for PRSA titled, “A PR Trifecta: How to Build Great Relationships with Tech Journalists, Understand Current Media Trends and Secure Top Feature Placements for Your Clients.” The webinar will be held on January Read more […]

Affect Talks Internship and Entrepreneurship to PRSSA FIT

One of the most rewarding experiences for any professional is to mentor and help prospective candidates find his or her calling in the real world. In mid-November, Affect visited the PRSSA chapter of the Fashion Institute of Technology to do just that. In this interactive session, Sandra Fathi, President at Affect, spoke to a group of 30 budding professionals about the PR industry and what they can expect in the real world. The vivid discussion also touched on the process involved with creating Read more […]

10 Takeaways from the PRSA International Conference 2013

I recently attended the PRSA International Conference in Philadelphia. I have been going to this event for a number of years and without fail, it always inspires me. I enjoy meeting public relations professionals who are just starting out their careers to leaders of some of the world’s most prominent brands and agencies. Here are just a few of the things that inspired me at the conference. Hopefully, I’ll see you there next year! 10 Takeaways from PRSA International Conference 2013 #PRSAICON Read more […]

Hitting the Home Run: 5 Pitching Tactics from the Associated Press

Recently, a few members of the Affect team attended a PRSA-NY panel, “Inside the Media” at the Associated Press (AP). The event panel consisted of three journalists: Beth Harpaz, Travel Editor, John Simons, Technology and Media Editor and Amanda Barrett, New York News Editor whose goal was to discuss how PR practitioners can further collaborate with reporters in a mutually beneficial way. There were quite a few interesting discussions that took place during the panel, as well as important Read more […]


Last night, our team had the pleasure of attending the always (PR) star-studded 2011 Big Apple Awards, hosted by PRSA New York. Aside from showing support for our very own Sandra Fathi, who delivered the President’s remarks and graciously gave out awards for deserving campaigns, we were also contenders for a few honors ourselves! The Big Apple Awards is recognized as one of the industry’s toughest peer-judged programs, so we were ecstatic to learn that campaigns for two clients – Omni Hotels Read more […]

Why you should be here – PRSA International Conference 2010 – Leadership Assembly

After a long day at the PRSA International Conference’s Leadership Assembly, I wanted to share a few thoughts on PRSA. I know that few folks outside of PRSA understand the value of the organization. However, for the lucky few that come to these meetings, you understand. When you are in the room with the nation’s brightest, most dedicated and talented PR folks – you want to be in their company, you are inspired by them and you challenge yourself to be the best PR practitioner possible. Through PRSA Read more […]

Trying to Make PRSA a Democratic Organization

Many of you know that I am an ardent supporter of PRSA. I have been a member and an active volunteer in PRSA for many years. I am the immediate Past-President of PRSA’s Technology Section and I’m currently President-Elect for PRSA’s New York Chapter. The organization has contributed tremendously to my professional growth, for industry networking and for providing advocacy and support for the PR profession. What many members may not know is that in order to serve as a national officer and board member Read more […]

Social Media Tips and Takeaways from the 2010 Media Relations Best Practices Summit

This past Wednesday I attended the 2010 Media Relations Best Practices Summit, presented by Ragan’s PR Daily and PRSA at the Con Edison building in New York City. One session that I found particularly helpful was the PRBreakfast Club lunch panel, which featured a group of young PR pros who presented “35 ideas in 30 minutes: the best social media ideas from 2010 young PR Pros.” This session was packed with great tips on how companies and brands can harness the value of traditional media and Read more […]

Slides from Digital Immersion Workshop 6/25 for PRSA-NY

If you were in attendance at yesterday’s Digital Immersion Workshop on behalf of PRSA-NY, you’ll find the slides and links here. Hope you found it useful. I look forward to linking, friending and tweeting you 😉 Feel free to share your feedback in the comments. Digital Immersion Workshop for PRSAView more presentations from Sandra Fathi. Blog Hosting: www.wordpress.com Blog & SM Monitoring: www.radian6.com www.yahoopipes.com www.tns.com www.dna13.com Communities: groups.google.com groups.yahoo.com www.ning.com Photo Read more […]