Four Key Tips for Successful Media Relations Results

When first starting out in the PR industry, achieving a breakthrough in a top tier business publication or in a key tech vertical outlet can seem like a lofty goal. The good news is that with the right strategy (and a little bit of persistence) it’s achievable! Here are a few tips to incorporate into your daily pitching activities so you can make inroads with those “dream” outlets on your media list.

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Social Tools On-the-Rise for 2016

In public relations, we always strive to keep on top of the latest social tools and features. But with all the buzz in a saturated industry and new launches seemingly every day, which ones are worth noting? TechAdvisor recently published a piece featuring new social media apps that could rival the traditional dominant players. Here… Continue reading

The Inside Scoop from Top Tech Journalists

In the communications field, it’s always a key goal to better understand your clients’ industries and build strong relationships with the media. In order to help bridge the gap between journalists and PR professionals, Affect’s President, Sandra Fathi, will be moderating a webinar for PRSA titled, “A PR Trifecta: How to Build Great Relationships with… Continue reading

Got New Year’s Resolutions? They’re Great for Your Company, Too.

Happy 2016! While many of us have just set our personal new year’s resolutions with goals to spend extra time with family, read more books for pleasure, or hit the gym on a regular basis, we at Affect thought that it would be just as important to set resolutions for the company as a whole.

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5 Marketing Technology Trends For 2016

The marketing technology landscape continues to grow with new products, wide-eyed start-ups and a continuous flow of investments. So what does this mean for marketers and corporations in the New Year? VentureBeat’s article titled, “These 5 Marketing Tech Trends will be Huge in 2016,” captures the top key trends that will take place in 2016.

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Charitable Giving in the Holiday Season

At Affect, we care about supporting our local community through a variety of charitable organizations and activities. For our team, it also provides an opportunity to connect with the community in which we live and work, and to make a difference. This year, we participated in three unique initiatives.

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The Holidays: The Time is Here to Spread Office Cheer

During the holiday season each year at Affect, we love to spread the holiday cheer with several fun and festive activities. We’ve seen over the years how much this helps our team bond, and how it really lifts office morale to new heights. We would recommend it to any company!

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Affect Wins 2015 Bulldog Stars of PR Award

Affect is thrilled to announce that the agency has won the 2015 Bulldog Stars of PR Award for Small Agency of the Year! The Bulldog Stars of PR Awards recognize agencies and individuals who are performing outstanding work in the public relations and communications industry. The nominations are judged by working and award-winning journalists from… Continue reading

Social Media Marketing Trends for 2016

The social media landscape is constantly evolving and making a larger impact for marketers year-over-year. A recent Huffington Post article titled, “4 Key Social Media Marketing Trends To Lead The Game in 2016,” points out that social platforms are being introduced as quickly as some are phased out, making the “rules of the game” difficult to manage.

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Holiday Marketing Insights for the 2015 Season

The holidays are among us and business owners everywhere are thinking about how to optimize their marketing strategies to expand their reach during the peak of shopping season. In a recent Marketing Land article titled, Holiday Email Marketing Insights, industry leaders shared their tips and recommendations based on last year’s holiday campaigns. Here are the… Continue reading