Quality Advice From Top Tech Journalists: Part 1

Public relations professionals new and old are taught in their careers the golden rules for how to treat the media: research their backgrounds, always email pitches, don’t blow up their inboxes, follow up sparingly – the list goes on… But has anyone actually gotten the chance to ask journalists what they want from the PR pros? On January 28, PRSA held the webinar, A Tech PR Trifecta, hosted by Affect President, Sandra Fathi, to figure this out. The webinar featured three technology journalists Read more […]

Leading #LikeAGirl

I had the honor of being named one of PR News’s Top Women in PR. Today, I am getting ready for an awards luncheon that will bring some of the most talented and generous women in PR together in one room. I have always felt that there is something unique and incredibly valuable about the qualities of female leadership.

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10 Takeaways from the PRSA International Conference 2013

I recently attended the PRSA International Conference in Philadelphia. I have been going to this event for a number of years and without fail, it always inspires me. I enjoy meeting public relations professionals who are just starting out their careers to leaders of some of the world’s most prominent brands and agencies. Here are just a few of the things that inspired me at the conference. Hopefully, I’ll see you there next year! 10 Takeaways from PRSA International Conference 2013 #PRSAICON Read more […]

Affect President Explains the Executive Apology in PR News

Here’s a brief excerpt from Sandra Fathi’s article in PR News… Whether they run a company of five or 500, what keeps most CEOs up at night is fear that a problem will become a crisis or already is. It doesn’t matter if the issue of the day is a single error or a national one, to mitigate a full-blown crisis, corporate executives must have a well thought out communications plan, and part of that plan should focus on how to react when a mistake occurs. Even the most seasoned executive can rely Read more […]

Affect’s Sandra Fathi Discusses PR Measurement Mistakes with Mark Ragan

All PR professionals struggle with one question: how do you measure the impact of PR? PR can be a revenue center for any company if you develop PR programs with business goals in mind and know how to measure the ROI. Sandra Fathi, president and founder of Affect, talks with Mark Ragan of Ragan.com and PR Daily.com on how to avoid the following measurement mistakes: Not measuring your efforts at all.  Measuring the wrong interactions. Not building KPI’s into the program. In today’s Read more […]

@Sweden Lets Its Citizens Take Over and Bring Down Reputation of the Entire Country

There have been so many of these gaffes in Twitter’s short history that I am still surprised that organizations, or entire countries, are willing to allow a few individuals to permanently damage their reputation and image in the name of ‘democracy’ on social media. VisitSweden, a communications company that promotes the “brand of Sweden, Swedish destinations and experiences,” developed the idea behind Curators of Sweden to enable the official @Sweden twitter handle to be handed over to the people Read more […]

Honors for Affect!

This week our team earned some great honors at the PR News Awards Luncheon held in Washington, D.C. Affect was named a Top Place to Work in PR for 2011, and our very own Sandra Fathi was a finalist for Public Relations Professional of the Year for agencies in the PR People Awards. PR executives judge the PR News Awards, so we are thrilled to be recognized by our peers as a top place to work in the industry. I enjoy coming into work each and every day because of the team and overall atmosphere Read more […]

What President Obama Can Teach Us About PR, Public Speaking & Media Training

When we sat down to watch President Obama last night in his speech on the American Jobs Act, my husband and I knew that we had different views on his politics, but we both agree that he is an outstanding orator. President Obama is undoubtedly one of the best speakers that has graced the White House in decades. Regardless of your views on the content of his speech, there is no doubt that he captures the attention of his audience, that he is a dynamic and charismatic speaker and that he knows how to Read more […]

Build Your Brand the Social Way

An article I wrote recently appeared in PRNews on “Building Your Brand the Social Way” outlining some universal truths regarding social media engagement. If your company is blogging, tweeting or friending, you might want to check it out. Highlights include: Have a voice and stay on message (themes) Be authentic, honest & ethical Get ready for a long-term commitment Provide value, not noise Aim for quality, not quantity Share & play nice in the social media sandbox Bring online Read more […]

Slides from Digital Immersion Workshop 6/25 for PRSA-NY

If you were in attendance at yesterday’s Digital Immersion Workshop on behalf of PRSA-NY, you’ll find the slides and links here. Hope you found it useful. I look forward to linking, friending and tweeting you 😉 Feel free to share your feedback in the comments. Digital Immersion Workshop for PRSAView more presentations from Sandra Fathi. Blog Hosting: www.wordpress.com Blog & SM Monitoring: www.radian6.com www.yahoopipes.com www.tns.com www.dna13.com Communities: groups.google.com groups.yahoo.com www.ning.com Photo Read more […]