Social Media Trends Impacting Brands in 2016

2016 has seen the emergence of several new feature launches and naturally evolving behavioral changes. Recently, Forbes has compiled a list of 6 trends that are impacting the way brands use and interact on social channels. Corporations are seeing diminishing ROI as channels like Facebook are changing its newsfeed algorithms to prioritize user preferences for quality content Consumers prefer real-time content as mobile applications make social engagement readily available Users prioritize Read more […]

Social Media as News-Driver: How to Make your Stories Clickable

It may come as no surprise that social media has become the biggest source of news for today’s consumers, and thus what trends on social has a big impact on what media outlets decide to cover. A study recently came out underscoring that fact, with stats showing that 51% of online users are now getting their news from social media at least once a week. Knowing this, brands need to change their PR strategies to make sure their companies stay relevant and visible. So how can you make sure your Read more […]

Quality Advice from Top Tech Journalists: Part 2

Welcome back for Part 2! If you missed part 1 featuring tips from Jason Perlow from ZDNet, click here. The second panelist for the PRSA webinar, A Tech PR Trifecta, was Martin Bryant, Editor-at-Large at The Next Web. Martin has been in the industry for a number of years and has climbed the ladder at The Next Web from a writer to the top dog. About The Next Web At The Next Web, there are 12 staff members located all over the globe, including the U.K., U.S. east coast, U.S. west coast, Read more […]

Social Tools On-the-Rise for 2016

In public relations, we always strive to keep on top of the latest social tools and features. But with all the buzz in a saturated industry and new launches seemingly every day, which ones are worth noting? TechAdvisor recently published a piece featuring new social media apps that could rival the traditional dominant players. Here are the new trending apps to watch out for: Peach – A new app for iOS created by the co-founder of Vine that is a combination of Facebook, Path, Slack, Snapchat Read more […]

How to Succeed at Social Media: Tips from a Top Airline

Social media is considered an essential part to any communications strategy, especially in today’s digital environment. Forbes contributor, Carmine Gallo, was pleasantly surprised by Cathay Pacific’s responsiveness and personalized interactions that he connected with Dennis Owen, the group manager for social media at Cathay Pacific Airways, to discuss the keys to success.

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Why You Should Pay to Promote Your Content

In today’s media environment, good content doesn’t necessarily make it to the top on its own merit – often times, it takes a bit of promotion to give it the lift it needs. With some financial backing, the content your company produces can go a long way. In this video, Sandra Fathi, President at Affect, shares key factors to achieving success with promoted content, including how to get it in front of the right audience at the right time.

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