Takeaways from the Real-Time Communications Conference

Yesterday the Affect team sponsored and attended the Real-Time Communications Conference in NYC put together by the Business Development Institute (BDI) I thought it was a great gathering: The keynote speaker was Ray Kerins, VP Worldwide Communications, Pfizer. The panel that followed was moderated by Melanie Milstein, author of Twitter and the Micro-Messaging Revolution with Dave Armon, President PR Newswire, David Sacks, Founder of Yammer, Paul Gennaro, Chief Communication Officer, AECOM, Morgan Read more […]

Beijing Olympics: Advertisers Turn to the Internet and Social Media – Big Time

I realized the Internet, digital marketing and social media channels were going to play a big part in the Olympics this year, but I didn’t realize just how big. And what a fundamental shift from Athens 2004 to Beijing 2008! A great article in USA TODAY covers the arena and the players well: McDonald’s spent zero on digital marketing at the 04 Games, this year 10% of its Olympic budget went to new media. Kleenex: 30%. Coke: 50%. And Speedo: 100% of its budget went to online social media Read more […]

From the How Did I Miss This? Department: Sk*rt, aka “Digg for Chicks”

I read mommy blogs (for my client, of course!). I become hypnotized at least once daily by my Digg screensaver. And: I love dishtowels from Anthropologie. Given all those factors, how has sk*rt eluded me for almost a year? I have to admit, I am a bit torn by the idea of a Digg for chicks, as Mr. Kawasaki puts it. If I were still in college, I’d probably write a long work of creative non-fiction on this topic, peppered with quotes from Judith Butler. Luckily, I work in PR now, so you will be Read more […]