Cleaning Up A Mess: What PR and Marketing Professionals Can Learn from Netflix

The Netflix change in service fiasco continues to unfold this week. On Monday, the company revealed to investors the loss of 800,000 subscribers over the course of an already dismal quarter that involved a widely unpopular price increase and a failed plan to split its DVD and streaming services into two. Not surprisingly, stocks plummeted…. Continue reading

Scoble on What’s Wrong with Tech Blogging

Great post from Robert Scoble on the devolution of tech blogs into groupthink. I read his description of the top tier tech blogging/tech PR ecosphere with interest: Tech blogging has become way too controlled by PR agents. You might not realize it, but the top blogs are contacted by PR folks dozens of times per… Continue reading

Corporations take note: Twitter is here

Following Sandra’s blog on Twitter last week (see April 25), I have to concur that Twitter is becoming a powerful communication tool that’s being underestimated and shouldn’t be overlooked. Especially by corporations. I’ve been following the Comcast/Twitter customer satisfaction dissatisfaction story of Michael Arrington (from the influential and highly read blog, TechCrunch) who was one… Continue reading

Public Relations’ Coolest Internships

An article on Inc. magazine’s website entitled, America’s Coolest Internships, recently caught my eye. It’s actually a series of articles for students seeking great internships and advice for employers on how to create a successful internship program and subsequently hire the top performers. We have had some great interns at Affect Strategies and after reading… Continue reading

“The Geek Shall Inherit the Earth” – G4TV Ad

I saw this advertisement for G4TV in MediaWeek. It’s smart, creative, and gets straight to the point. I love the message and the copy…”The time has come. Today, geeks are cool.” Most of the advertisements in MediaWeek lead with demographic information and statistics – like the number of viewers, age range etc. These ads don’t… Continue reading

Are You A Geek? Take the Technology Acronym Challenge

We take pride in our geekiness (geekdom?) here at Affect and we’re always looking for ways to prove who holds the title of top geek. Recently we created a Technology Acronym Challenge with 25 of the most well-known and not so well-known acronyms that we use almost on a daily basis in our work in… Continue reading

Tech Thursdays Launch Party

Last week, PRSA-NY in collaboration with the PRSA Technology Section, launched Tech Thursdays. The event was hosted by Medialink and the fabulous and talented Mary Buhay, who organized the event. It was an opportunity for PR folks to mingle, learn a little about technology and gobble up the great eats and free spirits offered by our… Continue reading

Microsoft/Yahoo Acquisition Coverage in the New York Times’ Tech Blogs

I have been following the Microsoft/Yahoo acquisition story all morning, and, I must say, it’s amazing to me how many creative, well-written pieces the New York Times has posted on this subject today. The paper’s Technology home page is usually where I start my day at the office. From there, I usually get hooked into… Continue reading

Queen on YouTube

It’s definitely a sign of the times when the Queen of England has her own YouTube channel: The Royal Channel. For all of the non-believers that think YouTube is a fad or is just for funny videos by amateurs, this is proof positive that YouTube is an essential part of any PR program, even for… Continue reading

Leveraging All of Your Assets

For start-up companies, it’s often difficult to get the attention of mainstream media. If you don’t yet have a track record or marquee clients, it’s hard to convince the media that you are worth paying attention to. It’s always good practice to examine all the ‘news assets’ that your company has – the product, the… Continue reading