Online Community Building: Start with a Solid Foundation

We often talk about social media and community engagement, but don’t always separate the two. It is important to understand the distinction between social media and community as well as how they complement one another within a social strategy. Social media tools and technology can help to cultivate a community or provide online locations where communities can exist and grow. The execution of social media strategy can achieve deeper levels of success and engagement due to the presence of a Read more […]

Feb 10th: The Social Communications Summit. It’s happening in NYC!

I’m really looking forward to attending and participating in the The Social Communications Summit – SocComm – this comingTuesday, Feb 10th. Its produced by Jeff Pulver and will be exploring the state of “Social Communications” today and where things are headed in the future. See the new updated Agenda with a fantastic line of speakers and topics. Sandra Fathi, President of Affect Strategies, will be talking with Rob Key from Converseon on “Social Media & Multiple Personality Disorder” Read more […]

From MarketingSherpa: How to Use Twitter to Push Your Products

This is an interesting case study from MarketingSherpa: How to Use Twitter to Push Your Products: Lessons from Woot is an online store and community that sells “cool stuff” for cheap. It has ‘one-day- one-deal’ product offer: They sell one new item per day until it is sold out or until 11:59pm central time when it is replaced. Less than two years ago, Woot had about 2,000 Twitter followers. Followers now number 23,000. Woot’s feed is #43 on the list of Twitter feeds with the most Read more […]

Communicating with Employees When Times are Tough

It’s almost every executive’s instinct to close the door and hide when times are tough at work – but not communicating with employees can actually make things worse. I received an email today from TalentTrust that had some great advice for CEOs and senior executives on communicating within the company during the economic crisis. Every employee is worried about their job, their mortgage, their savings and their future. This stress can actually make employees less productive at work – a study from Read more […]

PR on Steroids: Presentation Download

I am giving this presentation today at PRSA’s International Conference in Detroit. The presentation covers a plethora of tech tools and services that can help make PR folk more effective, productive and efficient. View here: PR on Steroids, by Sandra Fathi, PDF VersionView SlideShare presentation or Upload your own. (tags: prsa technology) Read more […]

Fifty People, One Question: Viral Video at its Best

A couple of weekends ago, I had a conversation with someone about how the phrase “viral marketing campaign” is meaningless. Why? Because when marketers release great content into the wild, the campaign is over. You can make your content very easy to share and distribute — to spread virally — but, in my view, you have to abandon the expectations that the word “campaign” denotes. You must leave your plan open. I love this video, shot in New Orleans a couple of months ago. Marketers looking Read more […]

Monday Morning Meeting Links, 9/16/08

Here are the articles we discussed as a team at our staff meeting this week. Enjoy! New YouTube Tool Helps Increase of Videos, Advertising Age, September 8, 2008 9 Client Satisfaction Tips, HOW Design, January 22, 2008 How to Work with an Illustrator, HOW Design, January 23, 3008 The NFL Stakes its Future on IT, Baseline Magazine, September 2008 Read more […]

Simple Plans for Invaluable Feedback from Your Customers

Following Leslies’ great blog below on jetBlue, Dell, like jetBlue, are also being smart with their customers and mending their “bad” ways with a simple and clever idea: Dell’s IdeaStorm, Where Your Ideas Reign. Dell’s simple request: Post your ideas and tell us what products and services you like, what you don’t like. There are four tabs: “Post…your ideas for new products and services”, “Promote…interesting ideas you want to see”, “Discuss… with Dell” and “See…what Dell Read more […]

Best PR & Marketing Books: Reviews from Real Professionals (The Affect Team)

Why Is Affect Strategies Doing Book Reviews? The Affect Strategies team has read and reviewed several books as a result of our continued dedication to staying abreast of the changing PR landscape. As practitioners in an industry that is constantly evolving and morphing into different mediums, our team prides itself on staying ahead of the industry and participating in continual learning and discovery. Each book has been reviewed to capture the key points and take aways. They have also been rated Read more […]