Affect

TECH AFFECT NEWS ROUNDUP

By Affect Team | On February 7, 2014

Happy Friday and welcome to Tech Affect’s “Friday News” round up for the week of February 3rd. We have all of the biggest stories and top trending pieces in the world of public relations, social media and marketing from this week:

  1. CVS took a HUGE gamble and decided to ban cigarette sales from their stores; was the revenue loss worth the PR gain? Ragan Health explores:
    In ending cigarette sales, CVS risks revenue loss for PR gain
  2. Are you planning on tweeting during your lunch break? You might want to read VentureBeat’s rules first:
    9 things you need to know before using social media at work
  3. It may sound a little sci-fi, but we really are getting closer than ever to “neuro-marketing”!
    Is Neuromarketing Coming of Age?
  4. The PRSA Tactics blog wonders if brands are tweeting too often and too recklessly, do you agree?
    Are Corporate Twitter Apologies a Result of Tweeting Too Often?
  5. Are you a cool brand?, do millennials like you? If not, Bulldog Reporter has got 4 tips to ramp up engagement:
    Are You a Cool Brand? 4 Tips to Reverse Millennial Migration from Facebook

Do you have any news you want to share? Let us know in the comments, or tweet us @teamaffect!

Affect Team

As VP of HR & Operations, Regina Pyne is responsible for running the day-to-day operations at Affect, including finding ways to make the company more productive through its business operations and human resource management. She also handles recruiting for the agency; creating and implementing policies; staff development and management; benefits and contract management and operations management. Before transitioning to her role in HR and Operations, Regina worked on the client side as an Account Supervisor, where she managed PR accounts and provided strategic counsel to B2B technology and healthcare clients.